Rebecca Matias

FUD stands for fear, uncertainty, and doubt. When a vendor pitches FUD, it’s trying to influence a prospect’s perception of the problem by focusing…

Having a hard time competing with top SaaS companies? Check out these essential software sales strategies that will land you a meeting with prospects.

Attention spans are getting shorter. One study claims it’s shorter than a goldfish’s. But this doesn’t mean people now have fishlike intelligence.

Mercury Labs’s 2018 event calendar kicks off with this year’s much-awaited LeadsCon conference, which takes place March 5 to 7in Las Vegas.

1 in 5 commercial emails sent never reaches the inbox. Learn how to make sure your emails reach your prospects using the steps outlined in this video.

With the 4 proven sales call best practices in this video, you’ll be able to reach prospects every time you dial

Recent market stats show that competition in the telecom industry is rising in 2018. What makes any telecom marketing not adopt a multi-channel campaign?

Today’s post provides a complete walkthrough of email marketing analytics. This guide breaks down email analytics into its key component metrics and…

This infographic shows exactly how the move toward mobile impacts B2B marketing. From the sources we looked at, mobile is reshaping the B2B marketing…

Let’s take a look at how the old purchase process has evolved into what we now consider as the modern B2B buying landscape. More importantly, though,…

Explore effective sales cadence strategies and ready-to-use templates that help you follow up smarter and convert more leads.

There are numerous ways that start-ups can do to better promote their software products and services. Here are just a few of the most effective ones.