Rebecca Matias

For B2B folks, the stakes are much higher. The wrong gift can kill a deal in an instant. As you’re making your list and checking it twice, here are 4…

Learn how to build a strong social media presence for your consulting firm, engage clients, and become an industry leader.

This first-ever spam email will give you five practical lessons to make sure your emails reach the inbox and avoid landing in the dustbin of history.

Regardless of the industry, you will still need to figure out the best ways to communicate with your audience and keep them interested in your brand.

Here’s a rundown of five actionable tips based on Gong’s study that you can (and should) apply to improve results from your phone-based sales presentations.

This edition of our Influencer Interview Series, we reach out to social media marketing experts and ask them how this channel specifically impacts revenues.

It goes by many names: Murphy’s Law, the Second Law of Thermodynamics, or Finagle’s constant. Whatever it’s called, we’re all painfully aware of it. Anything that can go wrong will go wrong. Put another way, things can and do break. That’s just how the universe works. This rule particularly rings true when it comes to […]

This lets you determine whether or not the prospect’s situation is painful enough to warrant choosing your solution over the status quo.

The challenge remains for companies in the SaaS and Cloud arena to improve their marketing and sales campaigns. Read more…

Hold on to your high hats folks, because we are about to drop major love for telemarketing. What better way to start off than with some juicy observations.

It’s going to be a busy November for the Mercury Labs team with two high-profile events lined up on our calendar.

Yet another big win for Mercury Labs this year as product review site Comparakeet gave it stellar scores in the field of B2B lead generation.