Rebecca Matias

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

It’s time to improve your email results. Leverage both marketing and transactional emails into your multi-channel lead generation mix. Check out this video!

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

The sales pipeline is a set of strategies and stages which organize the movement of leads from start to finish. It guides businesses through the confusing maze of the buyer’s journey as it keeps sales and marketing aligned, and scales revenue growth.

Latest ratings from three high-profile sources show that Mercury Labs continues its steady streak of top-notch performance in a number of marketing service…

Want more impact from sales presentation software products? Explore strategies to build interactive sales presentations that close more deals.

Learn the differences between multi-channel, cross-channel, and omnichannel marketing to discover the best strategy for your business succes

It has become the main challenge for tech as well as consultancy firms to address the needs of their niches and come up with effective messaging that…

Learn how to handle early sales objections and take your conversation to the next level with the help of the tips outlined in this video.

No one can doubt the value of email in lead generation. If anything, email marketing is still an important strategy being pursued by those in the IT arena.

Check out some important telemarketing performance metrics to keep track of and find out how to make informed decisions based on the numbers.

Discover how marketing automation transforms healthcare services. Learn about tools, benefits, and strategies tailored for the healthcare industry.