Rebecca Matias

Get the free resource and learn from sample IT/software buyer personas, plus actual telemarketing scripts tailored for each key buyer role.

Boost your sales meeting with your target decision-makers with these sales appointment setting strategies.

Learn the 4 benefits of account-based marketing enhance lead generation, drive ROI, and improve sales strategies for software companies.

Here are helpful and pragmatic steps you can follow in order to generate concrete leads and sales opportunities for your IoT (Internet of Things) solutions

Maximize lead generation performance and flexibility as we take a look at how you can get the best out of in-house and outsourced lead generation.

Here are 7 steps we have used over the years to help clients find and profile the right B2B leads list for their campaign

The free event brings two of Mercury Labs’s top sales experts for in-depth, hands-on lessons on building and improving a modern ICT sales prospecting process. Register now.

Want more IT staffing leads? Discover how specialization, project-based staffing, and multi-channel marketing can set your firm apart in 2025.

We’re excited to announce the big winners of our first-ever Mercury Labs Influencer Awards. Find out if your favorite marketing influencer made it to our list.

Make your ABM program more robust with the right mix of targeted outbound channels and touch points. Find out how targeted outreach drives the whole ABM process.

This Valentine’s Day, win the hearts and minds of sales prospects with compelling B2B emails. Learn the secrets to improving opens, clicks, replies, and conversions.

Launching a new product or solution? In this article, we take a look at how you can leverage lead generation to bring your offer to the right prospects.