Rebecca Matias

Discover why lead generation is important to businesses and how it drives success, generates leads, converts prospects, and stays competitive.

Learn how to effectively use social media in B2B sales lead generation and start powering your multi-channel marketing campaigns.

Choose the perfect Father’s Day presents to give this year. Learn how the marketing world’s top influencers find gifts that genuinely delight dads.

Dive into this step-by-step guide on how to generate leads at scale using a tried-and-tested outbound formula that combines emails, calls, and LinkedIn

Discover 6 essential marketing tasks you should outsource to save time, optimize resources, and generate high-quality leads for better conversions.

Learn how a multi-channel marketing strategy can boost brand awareness, improve customer engagement, and increase sales.

Warm your cold calls up with targeted scripts aimed at the 4 main buyer personas in MSP purchases. Get the free guide and apply this post’s key lessons.

Use the lessons gleaned from these 10 highly successful B2B customer acquisition campaigns to help you drive new business at scale.

Lead nurturing is like parenthood. Today, we use this allegory to provide a balanced insight on how you can take care and guide your leads to conversion.

Track and improve what matters in your marketing campaigns. Make sure to keep a close eye on these 18 outbound lead generation KPIs.

What is this flipped account-based marketing sales funnel and how different is it from the traditional sales funnel? In this article, we show you how.

Target more tier 1 accounts, generate more sales meetings, and grow pipeline value faster with Mercury Labs’s multi-channel ABM solution. Check out this video.