Multi-Touch Point Telemarketing for Big Data & AI Company
Long Long
Marketing Director
ADVANCE.AI
Mercury Labs team has the mindset to drive the result.
Mercury Labs generates a stable amount of sales meetings for the client since the engagement started. The team is flexible, happy, and optimistic. They conduct weekly meetings for performance and gap review.
Opportunity & Challenge
Goals
Agreed numbers of 1:1 meetings with ADVANCE.AI sales manager
Projects & Services
Telemarketing to generate the new leads/new sales appointment; event/webinar RSVP invite; telecall down to screen all the in-house digital marketing-generated leads.
Results & Feedback
Outcomes
After three months, Mercury Labs team can generate the stable amount of the 1:1 sales meetings to our company. In the meanwhile, we keep exploring how to maximize the opportunities to improve the performance.
Most Impressive
Mercury Labs is always flexible to change their processes to align the client’s process. The team is always happy and optimistic. The most important thing is Mercury Labs team has the mindset to drive the result.
Workflow
As both ADVANCE.AI and Mercury Labs teams are new, we ramped up Mercury Labs team in 1 month with a pilot campaign first to get all the lessons learnt before scaling up to more countries. We set up the weekly cadence, which is focusing on the performance and gap review.
The weekly cadence is much more smooth after 1 quarter when both parties changed some of the processes. The good thing is Mercury Labs still delivers the result during the ramp-up phase.
Areas for Improvement
Mercury Labs can only provide English service which is challenging to scale the partnership in some of the non-English speaking countries like Vietnam, Cambodia and etc.
Full Review
Mercury Labs team has the mindset to drive the result.
Feedback Summary
Mercury Labs generates a stable amount of sales meetings for the client since the engagement started. The team is flexible, happy, and optimistic. They conduct weekly meetings for performance and gap review.
Project Summary
Mercury Labs provides ongoing multi-touch telemarketing services for a leading big data and AI company. The team generates new leads and sales appointments, handles event RSVP invite, and screens potential leads.