Industries/AdTech Lead Generation

AdTech Lead Generation Services

Drive Qualified Leads and Accelerate AdTech Sales

Drive revenue and boost your sales pipeline with tailored B2B lead generation and appointment setting services for AdTech companies, making sure you reach the right AdTech leads that matter most—advertisers, agencies, and tech buyers—actively looking for advertising technology solutions.

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Trusted by global enterprise leaders

AdTech Market Challenges

Overcoming AdTech Sales Hurdles

AdTech companies face intense competition, evolving data regulations, and complex buyer journeys. Here’s what’s holding many Adtech companies back—and how we help.

Reaching Niche Decision-Makers

From brand marketers to media planners and agency execs, getting in front of the right people is critical. We help you connect directly with AdTech buyers.

Navigating Long Sales Cycles

AdTech purchases often involve multiple stakeholders. We keep your brand top-of-mind with multichannel nurturing campaigns that drive conversion.

Standing Out in a Crowded Market

With countless platforms offering similar features, we help you communicate your unique value to decision-makers who matter most.

Maximize Limited Resources

Free up your sales team and let us do the heavy lifting—from lead research to appointment setting—so you can focus on closing deals.
Why Choose Mercury Labs

Why AdTech Companies Choose Mercury Labs

Full-Funnel Strategy

We combine outreach, nurture, and conversion strategies to drive more qualified AdTech leads at every stage of the funnel.

TALK TO SALES

Industry-Specific Targeting

Reach media buyers, brand marketers, publishers, and CTOs through precise segmentation and multi-channel outreach.

TALK TO SALES

Compliant Lead Generation

Stay compliant with GDPR, CCPA, and other data regulations while generating leads that convert.

TALK TO SALES

Ready to see how Mercury Labs builds lead gen campaign from scratch?

Real numbers, real impact

See the Mercury Labs Difference: Proven Results for AdTech Companies

30+
Sales Appointment per Quarter

We deliver ready-to-meet AdTech leads looking for the right solution for their media or program needs.

60%
Increase in Lead Qualification Rate

Connect with leads who are more likely to convert—brand marketers, agency buyers, and digital teams with purchasing decision power.

3x
Faster Lead-to-Sales Cycle

By nurturing decision-makers through every stage, we shorten the time from first contact to closed deal.

5x
Improvement in ROI from Lead Generation

With high-intent leads and precision targeting, our AdTech clients see faster pipeline growth and higher revenue impact.

Industries We Serve

Helping AdTech Providers Reach Marketers Who Matter

From DSPs and SSPs to analytics and ad automation platforms, we help AdTech companies connect with the right marketers, agencies, and digital teams that are actively looking for solutions like yours.

Programmatic Advertising Platforms
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Exchanges
Customer Data Platforms
Data Management Platforms
Measurement and Attribution Solutions
Brand Safety Solutions
Retail Media Networks
Client Reviews

Top-Rated B2B lead generation company on Clutch and G2

Discover why leading B2B companies across the world rely on Mercury Labs to drive consistent, qualified pipeline growth through precision lead generation, expert-led outreach, and proven multi-channel strategies.

I highly recommend Mercury Labs for lead generation services

As a Chief Commercial Officer, I highly recommend Mercury Labs for lead generation services. We have been using their services since 2022 and have been consistently impressed with their results. Mercury Labs is incredibly result-oriented and has generated numerous leads for us in a stable pattern for over one year.

Paolo Raffaelli
Paolo Raffaelli
Chief Strategic Officer
Inhalation Sciences
Industry: ManufacturingLocation: North America
They have an excellent workflow.

While the work is ongoing, Mercury Labs has been able to improve the follow-up system of the company to their leads. They provide a cost-effective and high-quality service. Communicative and helpful, they work towards making the company profitable.

Hal Norris
Hal Norris
President & Founder
ARC Medical, Inc.
Industry: HealthcareLocation: Tucker, Georgia
I am impressed with the high-quality work delivered by the whole Mercury Labs team.

We kicked off our marketing campaign on September 16 and Jason has been on fire ever since. His level of dedication and consistency is impeccable. Jason has been doing a fantastic job of prospecting and converting leads to meetings and has consistently been getting better and better at what he does.

Bill Faruki
Bill Faruki
CTO
DV8 Infosystems, Inc
Industry: IT ServicesLocation: Irvine, California

See what our clients have to say

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Featured Case Study

Boosting AdTech Growth with B2B Lead Generation Services

Read full case study
The Client

A global advertising technology firm known for pioneering programmatic media solutions. Its flagship platform empowers enterprise marketers to plan, execute, and optimize cross-channel digital campaigns using real-time bidding and advanced audience targeting. With a strong presence in the U.S. and a growing interest in international expansion, the company supports data-driven advertising for some of the world’s largest brands and agencies.

Client Details
Target location
All over the US
Target industry
Retail, Financial Services, Media & Publishing, Consumer Electronics, Travel & Hospitality, E-commerce, Telecommunications, Healthcare, SaaS
Target decision maker
Chief Marketing Officers (CMOs), Digital Marketing Directors, Programmatic Media Buyers, Heads of Advertising, Marketing Operations Managers
56
Marketing Qualified Leads
32
Sales Appointments
247
Social Media Connections
Highlight

Rolled out a targeted ABM pilot program that supported market expansion for a global AdTech provider.

Published April 22, 2025
Browse for more client success storiesCase Studies

Trusted by B2B Teams Worldwide

The Lead Gen Partner Top-Rated Companies Choose

Real pipeline isn’t measured in star ratings alone—it’s measured in closed revenue and qualified meeting show-up rates. Rated among the top B2B lead generation services on Clutch, G2, and Google, Mercury Labs combines two decades of outbound sales support service with multi-channel AI accuracy.

Frequently Asked Questions

Frequently Asked Questions

Get quick answers to frequently asked questions about Mercury Labs and how we help AdTech companies generate qualified leads, reach media decision-makers, and scale their pipeline in the fast-evolving advertising technology market. Got more questions? Send us a message or start a live chat with our team.

Mercury Labs helps AdTech providers connect with marketing executives, media buyers, and digital advertising heads seeking platforms and partners. We run multi-channel campaigns that spark interest, qualify intent, and deliver appointment-ready leads for your sales team.

We support lead generation for demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, attribution tools, customer data platforms (CDPs), and audience targeting solutions. Campaigns are customized based on your ICP, value proposition, and core offering, whether you’re targeting brands, agencies, or publishers.

Key roles include CMOs, Heads of Digital, Media Planners, Programmatic Managers, Performance Marketing Directors, and Agency Buyers. These contacts are responsible for evaluating and purchasing AdTech tools that improve program efficiency and ROI.

Most AdTech clients start seeing booked meetings and qualified demos within the first 30–45 days. Over time, refining workflows and programs leads to improved conversion rates and the delivery of higher-value opportunities across the funnel.

We use a multi-touch, multi-channel strategy that includes personalized email, outbound calling, LinkedIn outreach, and digital retargeting. This ensures your message reaches stakeholders on the platforms where they spend time researching and making decisions.

We use a combination of AI-powered data tools and manual qualification to ensure each lead fits your ICP and shows buying intent. Leads are vetted for budget, authority, need, and timeline, and passed with full engagement history through a Lead Handoff Brief.

Mercury Labs brings 20+ years of B2B lead generation expertise and applies a high-touch, data-driven approach to reach media decision-makers. Unlike generic providers, we combine strategic messaging, sales enablement content, and dedicated SDR support to deliver consistent, pipeline-ready advertising technology leads.

Get Started

Get more qualified AdTech leads. Book a free consultation.