Home/Event Marketing/Webinar and Virtual Event Marketing

Webinar and Virtual Event Marketing

Unlock your business’s potential with our expert webinar and virtual event marketing strategies

Boost webinar signups and attendance, and gain high-value leads from your online events with our webinar and virtual event marketing services.

  • Full-service promotion, facilitation, and post-event follow-up
  • Multi-channel outreach to maximize registrations and turnout
  • Webinar marketing kit: emails, landing pages, and recordings
Request Pricing

Trusted by global enterprise leaders

What We Cover

Virtual events of all kinds — no matter the format

Good businesses know to pivot rather than put everything on hold, and great businesses know to pick the right partner to pivot with.

Webinars

Workshops

Product Demos

Online Conferences

End-to-End Support

Mercury Labs promotes, runs, and manages your virtual event from end to end

Streamline your event planning process and ensure a successful virtual experience for your attendees.

Pre-Webinar Promotion

  • Email Templates
  • Call Scripts
  • Landing Pages and Forms
  • Promotional Materials

Webinar Facilitation

  • Practice Session
  • Speaker(s) Introduction
  • Attendee Engagement
  • Q&A Moderation

Webinar Report

  • Video Recording
  • Audience Feedback
  • Q&A Reports
  • Pre & Post-Event Metrics
Webinar Marketing Kit

We prepare, design and promote webinar marketing materials for you

Landing Page & Forms

Custom registration pages and smart lead capture forms tailored to your webinar audience.

Email Templates

Branded invitation and reminder sequences that drive opens and convert prospects to registrants.

Promotional Materials

Social banners, graphics, and ad creatives to amplify your event reach across every channel.

Video Recording

Full recording of your session plus edited highlights for repurposing as post-event nurture content.

How It Works

From first touch to final conversion

Mercury Labs's webinar marketing process drives prospects through every stage of the event funnel.

01

01.Reach High-Value Prospects

Reach ideal target contacts through multiple channels and invite them to an event they can easily attend, even from the comfort of their own home. Rather than wait and hope for them to drop by your booth, let Mercury Labs get your prospects signed up and excited to hear from you.

02

02.Nurture their Interest

Drive their interest with relevant promotional materials as we set up and assist you with your webinar from start to finish. Send email invites that speak to your webinar theme. Don't worry about the technical side — we have you covered from start to finish.

03

03.Communicate your Message

Be it a webinar to nurture prospects or pitch your product, focus on communicating your message while we take care of the rest. Leverage our webinar tools and marketing expertise to deliver your message and ensure a successful virtual event.

04

04.Convert that Lead

Drive actual ROI with your warm leads following a successful webinar. Analyze reports and registrant information, and with our follow-up emails and calls paired with your webinar recording, your leads are a step closer to becoming your customers.

Featured Case Study

Mercury Labs’s Top Marketing Support to Talent Management Leader

Read full case study
The Client

A worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce.

Client Details
Target location
USA
Target industry
Any
Target decision maker
CIO, CTO, IT Director, IT Manager
5000+
Profiled Contacts
400+
Event Registrants
600+
MQLs
Highlight

Carried out data profiling and cleansing activities to update the Client's contacts database

Published March 11, 2025
Browse for more client success storiesCase Studies
Client Reviews

Top-Rated B2B lead generation company on Clutch and G2

Discover why leading B2B companies across the world rely on Mercury Labs to drive consistent, qualified pipeline growth through precision lead generation, expert-led outreach, and proven multi-channel strategies.

I highly recommend Mercury Labs for lead generation services

As a Chief Commercial Officer, I highly recommend Mercury Labs for lead generation services. We have been using their services since 2022 and have been consistently impressed with their results. Mercury Labs is incredibly result-oriented and has generated numerous leads for us in a stable pattern for over one year.

Paolo Raffaelli
Paolo Raffaelli
Chief Strategic Officer
Inhalation Sciences
Industry: ManufacturingLocation: North America
They have an excellent workflow.

While the work is ongoing, Mercury Labs has been able to improve the follow-up system of the company to their leads. They provide a cost-effective and high-quality service. Communicative and helpful, they work towards making the company profitable.

Hal Norris
Hal Norris
President & Founder
ARC Medical, Inc.
Industry: HealthcareLocation: Tucker, Georgia
I am impressed with the high-quality work delivered by the whole Mercury Labs team.

We kicked off our marketing campaign on September 16 and Jason has been on fire ever since. His level of dedication and consistency is impeccable. Jason has been doing a fantastic job of prospecting and converting leads to meetings and has consistently been getting better and better at what he does.

Bill Faruki
Bill Faruki
CTO
DV8 Infosystems, Inc
Industry: IT ServicesLocation: Irvine, California

See what our clients have to say

View Reviews

Trusted by B2B Teams Worldwide

The Lead Gen Partner Top-Rated Companies Choose

Real pipeline isn’t measured in star ratings alone—it’s measured in closed revenue and qualified meeting show-up rates. Rated among the top B2B lead generation services on Clutch, G2, and Google, Mercury Labs combines two decades of outbound sales support service with multi-channel AI accuracy.

FAQs

Frequently asked questions

Everything you need to know about Mercury Labs webinar and virtual event marketing services.

B2B lead generation is the process of identifying and attracting potential business customers (leads) who are likely to be interested in your products or services. It involves strategies like outbound calling, email outreach, content marketing, and events to build a pipeline of qualified prospects for your sales team.

Mercury Labs uses a multi-touch, multi-channel approach combining outbound calling, email, LinkedIn outreach, and webinar marketing. Our team of SDRs and marketing specialists targets your ideal customer profile, qualifies prospects, and delivers sales-ready leads or booked appointments directly to your team.

Most clients begin seeing qualified leads within the first 2–4 weeks of campaign launch. The ramp-up period depends on your target market, campaign type, and the complexity of your sales cycle. Mercury Labs provides weekly performance reports so you can track progress from day one.

Mercury Labs has deep expertise across a wide range of B2B industries including SaaS, IT services, healthcare IT, financial services, manufacturing, logistics, and more. Our campaigns are tailored to the specific buying behaviors and decision-maker profiles within each vertical.

Yes. Mercury Labs operates across 60+ countries and can target specific regions, cities, or countries based on your expansion goals. We have dedicated teams with native-language capabilities for North America, APAC, EMEA, and LATAM markets.

Get Started

Get More Qualified Leads. Book a Consultation