Mercury Labs Built a Qualified Fintech Pipeline with Outsourced SDR Solutions
SQLs
324
MQLs
273
Webinar Attendees
356
Industry
Financial Technology (Fintech)
Location
London, United Kingdom
Headquarters
London, United Kingdom
Campaign Type
Lead Generation, Appointment Setting
Target Location
United Kingdom, Western Europe, North America
Target Industries
Financial Services, Banking, Payments, Insurance Technology, Wealth Management
Target Contacts
CFO, VP of Finance, Head of Payments, CTO, Head of Digital Transformation, Director of Operations
The Client
The client is a fintech company offering digital payment and financial management solutions to business clients. The company operates across multiple markets and serves mid-market to enterprise-level organisations.
The Challenge
The client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company’s ability to scale.
