Mercury Labs Growth Hacking

Examine your wallet right now, and you’ll probably find at least one business card hiding within its folds. Even though your business card measures a mere 2 by 3.5 inches (5 by 9 cm), it remains a powerful marketing tool you can use to create new sales for your company. Improve its effectiveness in several ways.

Explore key cloud buyer types—transformational, cost-conscious, heterogeneous, and slow-and-steady—to understand their unique needs and priorities.

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

To help you translate this into something more concrete, today’s blog entry answers three key questions about B2B FinTech buyers and their purchase cycle. This post pulls together findings from the latest research on the FinTech industry so that you’ll get data-driven marketing insights…

The sales pipeline is a set of strategies and stages which organize the movement of leads from start to finish. It guides businesses through the confusing maze of the buyer’s journey as it keeps sales and marketing aligned, and scales revenue growth.

Want more impact from sales presentation software products? Explore strategies to build interactive sales presentations that close more deals.

Learn the differences between multi-channel, cross-channel, and omnichannel marketing to discover the best strategy for your business succes

FUD stands for fear, uncertainty, and doubt. When a vendor pitches FUD, it’s trying to influence a prospect’s perception of the problem by focusing…

Having a hard time competing with top SaaS companies? Check out these essential software sales strategies that will land you a meeting with prospects.

A little over 10 years ago, cloud computing started life as a buzzword for server virtualization. Back then, slapping the word “cloud” onto anything that…

This infographic shows exactly how the move toward mobile impacts B2B marketing. From the sources we looked at, mobile is reshaping the B2B marketing…

Let’s take a look at how the old purchase process has evolved into what we now consider as the modern B2B buying landscape. More importantly, though,…