Mercury Labs Revives Dormant Pipeline for Enterprise Tech
SQLs
38
MQLs
35
Industry
Enterprise Technology
Location
North America
Headquarters
North America
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (NAM)
Target Industries
Enterprise IT and Cloud Services
Target Contacts
IT Leader, CTO, Ops Lead
The Client
A leading North American provider specializing in high-scale infrastructure and workflow automation solutions for global enterprises.
The Challenge
The client’s internal sales team was overwhelmed by manual prospecting, leaving little time for closing. A large database of historical leads had become dormant, requiring systematic re-verification to identify active intent and restore pipeline velocity.
