Mercury Labs Helped IoT Firm Convert Customers Into Sales Faster
SQLs
68
MQLs
74
LinkedIn Connections
421
Industry
Industrial IoT / Cybersecurity
Location
San Francisco, California, USA
Headquarters
Bangalore, India
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (USA and Canada)
Target Industries
Manufacturing, Energy & Utilities, Logistics & Supply Chain, Healthcare, Critical Infrastructure
Target Contacts
CTO, CISO, VP of IT Security, Director of Operations, Head of Digital Transformation
The Client
A Bangalore-based technology company with a US office in San Francisco. It delivers a blockchain-powered security platform for industrial IoT environments, covering device authentication, access control, and policy enforcement.
The Challenge
The Client had onshore sales associates in North America but lacked the lead generation infrastructure to identify and engage qualified prospects at scale. Breaking into multiple verticals simultaneously required targeted outreach capabilities the internal team could not resource alone.
