$3.6M+ Qualified Pipeline Added in 120 Days for a Cybersecurity Solutions Provider
SQLs
112
MQLs
478
LinkedIn Connections
2,370
Industry
Cybersecurity / Identity Verification
Location
Los Angeles, USA
Headquarters
Los Angeles, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (NAM)
Target Industries
Financial Services, Telecommunications, eCommerce, Healthcare, SaaS / Technology
Target Contacts
CISO, VP of Security, VP of IT, Director of Risk & Compliance, CTO
The Client
The Client is a US-based cybersecurity and digital identity solutions provider serving enterprise and mid-market organisations across North America. It operates under a larger parent company with an established global customer base.
The Challenge
The Client entered a four-month growth push with three distinct lead pools but no unified outreach system to work them efficiently. Event attendees from a major sponsored conference, dormant cold leads, and a target list inherited from its parent company each required a different engagement approach.
