ABM Lead Gen That Generates Opportunities for Enterprise RPA
SQLs
142
MQLs
78
Attendees Secured
120
Industry
Robotic Process Automation (RPA) / Enterprise Software
Location
San Francisco, California, USA
Headquarters
San Francisco, California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (United States and Canada)
Target Industries
Financial Services, Healthcare, Manufacturing, Logistics, Business Process Outsourcing, Retail
Target Contacts
CTO, CIO, VP of IT, Head of Digital Transformation, Director of Operations, VP of Finance
The Client
The Client is a California-based provider of enterprise robotic process automation software. The company serves organisations seeking to automate repetitive workflows across finance, operations, and IT functions.
The Challenge
The Client needed to expand its pipeline among mid-market and enterprise accounts in North America, where longer sales cycles and multiple stakeholders slowed initial engagement. Awareness among key IT and operations decision-makers remained inconsistent across target verticals.
