Rebecca Matias

Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.

Posts by Rebecca:

Growth Hacking

ABM Best Practices: Selecting and Profiling High-Value Accounts [INFOGRAPHIC]

Build a solid foundation for your ABM program with a robust account selection and profiling process that leverage these proven ABM best practices.

Social Media Marketing

Unlock the Power of Healthcare Social Media Marketing

In this article, we discuss how to utilize social media for healthcare using an effective SMM regimen designed to maximize engagement and conversions.

Lead Generation

The 6-Day Lead Management Bootcamp (Free Email Course)

Take this free 6-day email course and learn everything you need to know to build and implement a robust lead management program.

Unlock More Growth with These Appointment Setting Techniques

Lead Generation

Explore More Opportunities for Growth with these Appointment Setting Tips

Unlock new opportunities with proven appointment setting strategies that help you connect with the right prospects.

Mobile-First Indexing: What It Means for SEO and How to Prepare (feat. Timothy Hughes of Digital Leadership Associates)

Make your website ready for Google mobile-first indexing with practical tips and ideas from a number of experts, including first-hand insights from Timothy Hughes of Digital Leadership Associates.

Growth Hacking

Why B2B Marketers Need to be in the Micro-moment

Micro-moments are all the times that mobile device searches influence purchasing decisions. Today, we explore how to leverage these moments in B2B marketing.

Lead Generation

Maintaining a Growth-focused B2B Marketing Approach in Q4

B2B organizations are missing out on opportunities to hit sales in Q4. In this article, we show how smart B2B marketers should capitalize on the timing.