Outbound Sales Strategies That Actually Fill Your B2B Pipeline
Learn the best outbound sales strategies for B2B companies. Discover how to build an outbound sales strategy that fills your pipeline and drives real revenue.
Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.
Learn the best outbound sales strategies for B2B companies. Discover how to build an outbound sales strategy that fills your pipeline and drives real revenue.
If your telesales outsourcing partner is still reporting “total dials” as their primary success metric, your pipeline is at risk. Modern telesales outsourcing in 2026 requires an AI-human hybrid playbook that automates administrative friction and provides agents with live, on-screen objection-handling guidance. This strategy transforms outsourced callers into high-level consultants by using AI to handle […]
What is B2B appointment setting? B2B appointment setting is an outbound sales function in which trained SDRs prospect, qualify, and schedule confirmed meetings with target decision-makers. Outsourced providers manage the entire top-of-funnel process, including list building, multi-channel outreach, ICP-based qualification, and calendar booking, so internal sales teams focus exclusively on closing. B2B appointment setting is the […]
The reason your attendance is hovering at 30% isn’t your email subject line. It’s that your audience is tired of boring, hour-long lectures. To win in 2026, you have to break the traditional webinar mold to reach the “unreachable” skeptic. How to increase webinar attendance requires shifting from generic broadcasts to high-utility, interactive sessions like […]
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Founded in 2004, Mercury Labs is the largest provider of outsourced B2B marketing and sales support services for businesses worldwide. We leverage human + AI-powered strategies to help you close more deals.