Judy Caroll

In the marketing world, there are twins who a lot of people often wrongly refer to (and prepare for), especially when it involves content marketing.

Here are surefire ways to increase your conversion – meaning, turning traffic into leads – without actually increasing your web traffic.

Medical tourism has become more of a necessity because of its practicality than a luxury only those with the financial means can afford.

It’s glorified recycling of ideas, only this time you try to create content of a higher quality or value than the original.

Customer profiling is not just crucial to business — it may sometimes even make or break a business.

Learn how B2B outbound marketing continues to be a powerful tool for driving leads, growth, and building brand awareness in today’s business landscape.

According to history, between 1849 and 1882, around 180,000 Chinese immigrants moved to United States. They were offered to sign a 5-year contract with very low wages. When the Chinese workers moved in, they brought different medicines – including “snake oil”. This snake oil was made from the oil of the Chinese water snake. It […]

Upselling telecom products can actually bring you closer to your customers and create additional product awareness. A customer who stays longer, buys more.

There’s no easy way out of a bad call. Know some of the best practices before you start calling your prospects and calling success rate.

Find out how ‘5 second to 5 minute” calling process was created and employed that generated over $350,000 additional revenue or a 40% increase in sales.

How to classify a lead? Each qualified lead follows a set of criteria. The number of qualified criterion of a certain lead will determine its classification…

As the competition for b2b leads and sales leads becomes more fierce, you will need more capable weapons to help your business remain competitive.