Judy Caroll

Explore key cloud buyer types—transformational, cost-conscious, heterogeneous, and slow-and-steady—to understand their unique needs and priorities.

Let’s take a quick look at how we can reach more targeted customers utilizing the full power of social media based on experts’ predictions this year.

To help you translate this into something more concrete, today’s blog entry answers three key questions about B2B FinTech buyers and their purchase cycle. This post pulls together findings from the latest research on the FinTech industry so that you’ll get data-driven marketing insights…

A little over 10 years ago, cloud computing started life as a buzzword for server virtualization. Back then, slapping the word “cloud” onto anything that…

The report shows Mercury Labs ranks 4th among top third-party verification companies and 3rd among B2B lead generation firms. Read more.

If you happen to possess a fairly large database of organic contacts, you will have to work round the clock on updating the list with fresh contacts.

Positive interactions and feedback are not the only gauges of an effective content campaign. There is more to it than meets the eye.

Global B2B brands that have managed to carve out a decent slice of market share in the world today, they all have the following 10 key ingredients.

Here’s our take on this question on a specific aspect of selling medical devices: deciding between direct selling vs. partnering with distributors.

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here’s a few templates you can start with.

You might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.

Losing leads too often? Learn software sales tips to convert more prospects with simple, effective sales best practices.