Mercury Labs Appointment Setting Brings 2.5x Lead-to-Opportunity for US Enterprise AI Firm
Sales Qualified Appointments
54
Enterprise Accounts Engaged
387
Lead-to-Opportunity
2.5x
Industry
Enterprise Artificial Intelligence / B2B SaaS
Location
Austin, Texas, USA
Headquarters
Austin, Texas, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States
Target Industries
Financial Services, Healthcare, Manufacturing, Logistics, Professional Services
Target Contacts
Chief Technology Officer (CTO), VP of Digital Transformation, Chief Data Officer (CDO), Head of IT Infrastructure
The Client
The Client is a US-based enterprise AI software firm offering workflow automation and predictive analytics platforms to large organisations. It serves sectors including financial services, healthcare, and manufacturing across North America.
The Challenge
The Client’s internal sales team faced a growing backlog of unqualified leads, slowing the pace at which prospects moved from first contact to qualified opportunity. Without a structured outreach process, high-value accounts were being identified too late in the buying cycle.
