Canadian Cybersecurity Firm Hits Q2 Sales Target with Mercury Labs Lead Generation
SQLs
87
MQLs
112
LinkedIn Connections
216
Industry
Enterprise Cybersecurity
Location
Toronto, Canada
Headquarters
Toronto, Canada
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (Canada and United States)
Target Industries
Financial Services, Healthcare, Government & Public Sector, Energy & Utilities, Professional Services
Target Contacts
CISO, CTO, VP of IT Security, IT Director, Head of Infrastructure
The Client
The client is a Canadian cybersecurity firm providing enterprise-grade threat detection and managed security services. The company serves mid-market and enterprise organisations across North America.
The Challenge
The client had a strong service offering but limited outbound capacity to reach enterprise security buyers across Canada and the US. Their internal team lacked the bandwidth to prospect at scale while managing existing accounts.
