US Marketing Agency Improves AI Visibility and Citation with Mercury Labs
Organic Sessions Percentage Increase
44
Average Sessions Percentage Increase
236
Organic Engagement Rate Increase
23
Industry
B2B Marketing Services
Location
United States
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States
Target Industries
In-house Marketing Teams and Marketing Agencies
Target Contacts
Marketing Directors, VP of Marketing, In-house Marketing Teams, Agency Leaders
The Client
A B2B marketing-services provider specializing in the execution layer, including marketing fulfillment, direct mail, mailbox advertising, and experiential or event marketing. They cater to in-house teams and agencies needing execution support rather than strategic or creative development.
The Challenge
Prior to the engagement, the Client possessed effectively zero organic search visibility and had no tracked keywords or rank positions online. The primary hurdle was building foundational topical authority in a highly competitive marketing-services vertical against established competitors while establishing a stable technical and content foundation from scratch.
