Mercury Labs Event Marketing for RPA Enterprise Pipeline
SQLs
75
MQLs
153
LinkedIn connections
532
Industry
Robotic Process Automation (RPA) / Intelligent Automation
Location
McLean, Virginia, USA
Headquarters
McLean, Virginia, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America (Primary: United States)
Target Industries
Financial Services, Insurance, Healthcare, Manufacturing, Logistics, Government & Public Sector, Retail
Target Contacts
CTO, VP of Operations, Director of IT, Head of Digital Transformation, Chief Process Officer
The Client
The Client is a US-based enterprise software provider offering a robotic process automation platform that deploys software robots to automate repetitive, rules-based tasks across legacy and modern systems. The platform integrates RPA with AI, workflow, and case management to orchestrate end-to-end business processes.
The Challenge
The Client was launching a flagship in-person event for up to 300 attendees — a high-stakes product showcase targeting enterprise automation buyers. Driving confirmed registrations from the right decision-makers required precision targeting and sustained outreach well ahead of the event date.
