How Mercury Labs Filled the Pipeline for a SaaS Conference with 682 Attendees and 129 SQLs
MQLs
352
SQLs
129
Webinar Attendees
682
Industry
SaaS / Cloud Software
Location
San Francisco, California, USA
Headquarters
San Francisco, California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States (Primary: West Coast and major tech hubs)
Target Industries
SaaS, Cloud Infrastructure, MarTech, FinTech, HR Tech
Target Contacts
VP of Marketing, Head of Revenue Operations, CTO, Director of Sales, Chief Marketing Officer
The Client
A California-based SaaS company that hosts an annual user and industry conference for technology and business leaders. The company serves mid-market and enterprise clients across key US tech verticals.
The Challenge
The client needed to convert a 1,500-strong guest list into confirmed attendees and qualified pipeline ahead of its flagship conference. Existing internal outreach had limited capacity to engage prospects across multiple channels at the required scale.
