How Mercury Labs Built a Sales Pipeline from Scratch for a Voice AI Solutions Provider
SQLs
67
MQLs
124
LinkedIn connections
432
Industry
Voice AI / Conversational AI Technology
Location
Los Angeles, California, USA
Headquarters
Los Angeles, California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
United States (primary); Canada and United Kingdom (secondary)
Target Industries
Financial Services, Healthcare, Real Estate, Retail & E-commerce, Telecommunications, SaaS & Technology
Target Contacts
CTO, VP of Engineering, Head of Product, Director of Customer Experience, VP of Sales Operations, Chief Digital Officer
The Client
The client is a Los Angeles-based provider of Voice AI solutions built for enterprise and mid-market businesses. The company operates in a competitive AI voice technology market alongside providers such as ElevenLabs, Bland AI, Retell AI, Vapi, and Synthflow.
The Challenge
The client entered the market without an established prospect list or outbound pipeline infrastructure. They lacked the account data and outreach resources needed to identify and engage decision-makers at scale.
