Mercury Labs Converted Dormant Conference List for AI-Native Cybersecurity Firm
SQLs
48
MQLs
162
Increased Pipeline
3x
Industry
Cybersecurity / AI Security
Location
San Francisco, California
Headquarters
San Francisco, California
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America
Target Industries
Financial Services, Healthcare & Life Sciences, Technology & SaaS, Cloud Infrastructure, Insurance, Legal & Compliance, Government & Defence
Target Contacts
Chief Information Security Officer (CISO), VP of Security Engineering, Head of Cloud & Application Security, Director of DevSecOps, Chief Technology Officer (CTO)
The Client
A cybersecurity firm headquartered in San Francisco, California, specialising in AI-native security solutions for modern application environments. Their flagship product protects AI agents, AI proxies, and APIs from injection attacks and data leakage, while controlling costs and ensuring secure, compliant operations. The firm is an active participant in the global cybersecurity community and serves as a major sponsor at leading industry security conferences.
The Challenge
After sponsoring a major cybersecurity conference, the Client needed to capitalize on a high-value attendee list before the post-event window closed. Their internal team lacked the bandwidth and infrastructure to engage these US/Canada prospects at the necessary speed and scale.
