{"id":73740,"date":"2022-03-02T06:00:00","date_gmt":"2022-03-02T11:00:00","guid":{"rendered":"https://mercurylabsmarketing.com/?p=73740"},"modified":"2026-08-28T10:12:01","modified_gmt":"2026-08-28T14:12:01","slug":"how-abm-drive-more-tech-leads-close-faster","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/","title":{"rendered":"ABM for B2B Tech: Driving High-Quality Leads That Close Faster"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re selling B2B tech, you already know the pressure. After all, you\u2019re not just pitching a product but solving complex problems for decision-makers who\u2019ve heard it all before. And with longer sales cycles, crowded markets, and stakeholders with competing priorities, traditional lead generation often falls short.</p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you break through the noise? How do you turn interest into intent\u2014and intent into revenue?</p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where <a href=\"https://mercurylabsmarketing.com/account-based-marketing-services/?utm_source=aaILnam\">Account-Based Marketing (ABM)</a> comes in.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we\u2019re diving into how an ABM strategy\u2014especially when integrated with a smart tech stack\u2014can help you <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">generate more qualified tech sales leads</a> and close deals faster. We\u2019ll break it down step-by-step and keep things jargon-free (unless it&#8217;s tech-specific, of course).</p>\n\n\n\n<h2 id=\"h-why-abm-hits-different-for-b2b-tech\" class=\"wp-block-heading\">Why ABM Hits Different for B2B Tech</h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/04/Key-ABM-Statistics.webp\" alt=\"key ABM statistics\" class=\"wp-image-111834\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Key-ABM-Statistics.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Key-ABM-Statistics-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Key-ABM-Statistics-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Key-ABM-Statistics-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Key-ABM-Statistics-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s keep it simple. ABM is about precision.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of chasing random leads, ABM aligns your marketing and sales teams to zero in on high-value accounts. It\u2019s more targeted, more personalized, and way more effective in a complex B2B landscape, like technology sales.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If that doesn\u2019t convince you, how about those 84% of B2B marketers who say ABM outperforms every other marketing approach in terms of delivering ROI, 92% who state that ABM is a marketing must-have, and 71% of B2B organizations that are interested in or already using ABM? Now, that\u2019s not a stat to ignore.</p>\n\n\n\n<p class=\"wp-block-paragraph\">See how <a href=\"https://mercurylabsmarketing.com/case-studies/instrumental-to-manufacturers-marketing-success/?utm_source=aaILnam\">Mercury Labs ABM campaign</a> generates 186 sales-qualified leads for high technology products and services firm.</p>\n\n\n\n<h2 id=\"h-start-with-the-right-targets\" class=\"wp-block-heading\">Start with the Right Targets</h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/04/Start-with-the-Right-Targets.webp\" alt=\"start with the right targets\" class=\"wp-image-111835\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Start-with-the-Right-Targets.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Start-with-the-Right-Targets-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Start-with-the-Right-Targets-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Start-with-the-Right-Targets-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Start-with-the-Right-Targets-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, here\u2019s the thing\u2014more leads don\u2019t always mean more revenue.</p>\n\n\n\n<p class=\"wp-block-paragraph\">The power of ABM lies in targeting the <em>right</em> accounts from the get-go. That means getting crystal clear on your ideal customers based on firmographics, technographics, buying intent, and actual fit with your solution.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t just go after companies that <em>might</em> be interested. Go after the ones who <em>need</em> what you offer, have the budget to buy it, and are ready to act.</p>\n\n\n\n<p class=\"wp-block-paragraph\">And this isn\u2019t just theory. By leveraging data-driven targeting tools, you can build and prioritize a high-impact list of tech buyers who are far more likely to convert.</p>\n\n\n\n<h2 id=\"h-make-it-personal\" class=\"wp-block-heading\">Make It Personal</h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/04/Make-It-Personal.webp\" alt=\"image for make it personal\" class=\"wp-image-111836\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Make-It-Personal.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Make-It-Personal-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Make-It-Personal-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Make-It-Personal-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Make-It-Personal-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve identified your ideal accounts, the next step is to ditch the cookie-cutter messaging.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Tech buyers are tired of generic pitches. They want content and outreach that speaks to their specific pain points, goals, and industry context.</p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you do that? Combine marketing automation with real-time insights. Use tools that track engagement signals, buying intent, and content interactions\u2014then tailor your emails, ads, and sales scripts accordingly.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization at scale isn\u2019t just possible but essential, which is true. In fact, <a href=\"https://www.bookyourdata.com/blog/b2b-marketing-trends#:~:text=76%25%20become%20frustrated\" target=\"_blank\" rel=\"noreferrer noopener\">76% of B2B buyers</a> say receiving personalized content significantly influences their purchase decision.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Get on the Right Channels</h2>\n\n\n\n<p class=\"wp-block-paragraph\">In B2B tech, buyers don\u2019t just hang out in one place. They\u2019re on LinkedIn, reading tech blogs, attending webinars, and checking their inboxes. That\u2019s why a multi-channel strategy is key to successful ABM.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick example of how this could look:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A target account reads your article on solving integration challenges in AI-driven systems.</li>\n\n\n\n<li>They then receive a follow-up email with a custom use case tailored to their industry.</li>\n\n\n\n<li>A few days later, a sales rep follows up with a short, personalized video introducing your solution.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of seamless engagement, across multiple touchpoints, is what keeps your brand top-of-mind. It builds trust before the first meeting even happens.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Align Sales and Marketing</h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/04/Align-Sales-and-Marketing.webp\" alt=\"graphics for align sales and marketing team\" class=\"wp-image-111837\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Align-Sales-and-Marketing.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Align-Sales-and-Marketing-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Align-Sales-and-Marketing-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Align-Sales-and-Marketing-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Align-Sales-and-Marketing-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve all heard it: sales and marketing need to work together. But ABM doesn\u2019t just recommend it\u2014it <em>requires</em> it.</p>\n\n\n\n<p class=\"wp-block-paragraph\">When sales and marketing teams collaborate on targeting, messaging, and outreach strategies, it creates a consistent experience for the buyer. It also helps both teams work smarter.</p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right tools in place (like intent data, CRM insights, and program analytics), marketing can hand off sales-ready leads at just the right time, while sales can provide feedback on what messaging resonates best.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a feedback loop that sharpens your entire ABM strategy.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/how-to-generate-leads-for-technology-companies/?utm_source=aaILnam\">How to Generate Tech Sales Leads</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">ABM Speeds Up the Tech Sales Cycle</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s be honest\u2014B2B tech sales can be painfully slow. With multiple stakeholders and drawn-out decision-making processes, losing momentum is easy.</p>\n\n\n\n<p class=\"wp-block-paragraph\">ABM helps cut through that by creating hyper-relevant, problem-solving conversations from the start. Instead of nurturing cold leads, your reps engage with warm, well-informed accounts who already know your value.</p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why companies using ABM report an average <a href=\"https://www.rollworks.com/resources/blog/17-account-based-marketing-statistics#:~:text=Save%20your%20marketing%20and%20sales%20team%E2%80%99s%20time\" target=\"_blank\" rel=\"noreferrer noopener\">50% reduction in sales cycle</a> time.</p>\n\n\n\n<p class=\"wp-block-paragraph\">More speed. Less friction. Higher conversions.</p>\n\n\n\n<h2 id=\"h-better-roi-clearer-attribution\" class=\"wp-block-heading\">Better ROI, Clearer Attribution</h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution.webp\" alt=\"better ROI, clearer attribution\" class=\"wp-image-111838\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution.webp 800w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution-300x169.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution-768x432.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution-18x10.webp 18w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/Better-ROI-Clearer-Attribution-705x397.webp 705w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best things about ABM? It\u2019s measurable.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Because you\u2019re targeting a defined set of accounts, you can track engagement, influence, pipeline contribution, and revenue attribution with far more clarity than broad campaigns.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you the ability to double down on what\u2019s working, cut what\u2019s not, and justify your budget with complex data.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, organizations that use ABM see a <a href=\"https://huble.com/blog/account-based-marketing-statistics#:~:text=A-,20%25%20increase,-in%20average%20deal\" target=\"_blank\" rel=\"noreferrer noopener\">20% increase in deal size</a> and a <a href=\"https://insightsabm.com/account-based-marketing-stats/#:~:text=ABM%20see%20a-,30%25%20increase,-in%20their%20marketing\" target=\"_blank\" rel=\"noreferrer noopener\">30% increase</a> in customer lifetime value.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Not bad, right?</p>\n\n\n\n<h2 class=\"wp-block-heading\">Upselling and Cross-Selling&nbsp;</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s another underrated ABM benefit: customer expansion.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve closed a deal, the relationship doesn\u2019t end there. ABM gives you a framework to keep engaging customers post-sale, introducing new use cases, upgrades, or adjacent products that fit their evolving needs.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Growing an existing account is much easier (and more cost-effective) than landing a brand new one. ABM makes that process smooth, intentional, and scalable.</p>\n\n\n\n<h2 class=\"wp-block-heading\">ABM in Action</h2>\n\n\n\n<p class=\"wp-block-paragraph\">A winning ABM strategy isn\u2019t just about targeting and content\u2014it\u2019s also about having the right tools working together behind the scenes.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Using an ABM tech stack that includes:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data providers and enrichment platforms</li>\n\n\n\n<li>Marketing automation tools</li>\n\n\n\n<li>CRM integration</li>\n\n\n\n<li>Lead scoring and intent monitoring</li>\n\n\n\n<li>Multi-channel outreach tools</li>\n\n\n\n<li>Reporting and analytics dashboards</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026enables you to orchestrate campaigns across the entire funnel\u2014from awareness to purchase.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of integration is what turns strategy into results.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts</h2>\n\n\n\n<p class=\"wp-block-paragraph\">In B2B tech, success doesn\u2019t come from shouting louder or sending more emails\u2014it comes from truly understanding your buyer\u2019s point of view.</p>\n\n\n\n<p class=\"wp-block-paragraph\">ABM works because it slows you down just enough to focus on what really matters: building genuine connections with the right accounts, at the right time, through the right channels.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also not about pushing a product but showing buyers that you get their challenges, speak their language, and have a solution that fits.</p>\n\n\n\n<p class=\"wp-block-paragraph\">So before you chase the next batch of leads, pause and zoom out. Ask yourself: Who are our best-fit accounts? What do they actually need? And how can we make it easier for them to say yes?</p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how ABM helps you turn high-intent leads into closed deals\u2014and deals into lasting relationships.</p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to generate more tech leads? ABM helps you target ideal accounts, increase conversions, and keep clients loyal.</p>\n","protected":false},"author":47,"featured_media":111839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-73740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"See how Mercury Labs ABM approach can reach and convert your target tech buyer and decision-makers.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=NBabmfortech","target":"_blank"},"cb_acf_post_offer_type":"ebook","cb_acf_post_offer":"","cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":"","blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"Generate Quality Tech Leads Using ABM","description":"Looking to generate more tech leads? ABM helps you target ideal accounts, increase conversions, and keep clients loyal.","robots":{"index":"index","follow":"nofollow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/lead-generation/how-abm-drive-more-tech-leads-close-faster/","og_locale":"en_US","og_type":"article","og_title":"How ABM Can Drive More Tech Leads That Close Faster | Mercury Labs","og_description":"ABM should be included in your Tech lead generating plan. For starters, ABM will assist you in attracting and retaining clients.","og_url":"https://mercurylabsmarketing.com/lead-generation/how-abm-drive-more-tech-leads-close-faster/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_published_time":"2022-03-02T11:00:00+00:00","article_modified_time":"2026-08-28T14:12:01+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2022/03/ABM-for-B2B-Tech-Driving-High-Quality-Leads-That-Close-Faster.webp","type":"image/webp"}],"author":"Jude Neilson","twitter_card":"summary_large_image","twitter_title":"How ABM Can Drive More Tech Leads That Close Faster | Mercury Labs","twitter_description":"ABM should be included in your Tech lead generating plan. For starters, ABM will assist you in attracting and retaining clients.","twitter_creator":"@callboxinc","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Jude Neilson","Est. reading time":"6 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/"},"author":{"name":"Jude Neilson","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/339f5799d43aa34c93f9fd9a318eb072"},"headline":"ABM for B2B Tech: Driving High-Quality Leads That Close Faster","datePublished":"2022-03-02T11:00:00+00:00","dateModified":"2026-08-28T14:12:01+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/"},"wordCount":1151,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/03/ABM-for-B2B-Tech-Driving-High-Quality-Leads-That-Close-Faster.webp","articleSection":["Lead Generation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/","name":"Generate Quality Tech Leads Using ABM","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/03/ABM-for-B2B-Tech-Driving-High-Quality-Leads-That-Close-Faster.webp","datePublished":"2022-03-02T11:00:00+00:00","dateModified":"2026-08-28T14:12:01+00:00","description":"Looking to generate more tech leads? ABM helps you target ideal accounts, increase conversions, and keep clients loyal.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/03/ABM-for-B2B-Tech-Driving-High-Quality-Leads-That-Close-Faster.webp","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/03/ABM-for-B2B-Tech-Driving-High-Quality-Leads-That-Close-Faster.webp","width":800,"height":450,"caption":"ABM for B2B Tech Driving High-Quality Leads That Close Faster"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-abm-drive-more-tech-leads-close-faster/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"ABM for B2B Tech: Driving High-Quality Leads That Close Faster"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/339f5799d43aa34c93f9fd9a318eb072","name":"Jude Neilson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/f408ec3611ee9fb1c11b7c2115b6b09b275158e549ef58064887f13fef6b497b?s=96&r=g","url":"https://secure.gravatar.com/avatar/f408ec3611ee9fb1c11b7c2115b6b09b275158e549ef58064887f13fef6b497b?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/f408ec3611ee9fb1c11b7c2115b6b09b275158e549ef58064887f13fef6b497b?s=96&r=g","caption":"Jude Neilson"},"description":"Jude Nielson is a Business Development Manager at Mercury Labs Inc, with 12 years of experience driving B2B growth through strategic lead generation and sales development.","sameAs":["https://www.callboxus.com/"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/judenn/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/73740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/47"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=73740"}],"version-history":[{"count":34,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/73740/revisions"}],"predecessor-version":[{"id":127562,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/73740/revisions/127562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/111839"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=73740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=73740"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=73740"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}