![\"Source](\"https://mercurylabsmarketing.com/wp-content/uploads/2021/09/b2b-lead-stats.webp\")
There are so many social media platforms that you can use to find leads for your business. Data shows that as of July 2021, there are about 4.8 billion social media users worldwide. That\u2019s about 57% of the world\u2019s population which suggests that more than 9 in 10 internet users are actively using social media each month. The use of social media has tremendously grown over the past twelve months with about 520 million new users as of July 2021.
\n\n\n\nFor many decision-makers, digital marketers, or B2B business owners, social media is a great tool to build brand awareness, increase community engagement, and generate leads for higher conversions.
\n\n\n\nWhile Facebook is the most popular social media platform, we should not take for granted the many benefits LinkedIn can offer. Whether you are looking for employees to work for your company, or simply trying to expand your professional network, LinkedIn is your social media place to be. But, how many people really use LinkedIn? As a business owner, how would you benefit from it?
\n\n\nSince LinkedIn was founded in 2002, its members have already passed the half-billion mark with over 722+ million and counting. LinkedIn is the social media platform where Fortune 500 executives and decision-makers like to spend their spare time. This is definitely the kind of market you want to infiltrate if you want to generate leads for your business. These high-ranking professionals are not there to simply browse through wedding photos, answer some Buzzfeed quizzes, or laugh at some memes \u2014 they are there actively looking for valuable content that can impact their business, which is very much what B2B marketers love to hear.
\n\n\n\nStudy shows that 97% of B2B marketers use LinkedIn for content marketing, as well as for prospecting. Most B2B leads \u2014 about 80% come from LinkedIn \u2014 compared to only 13% from Twitter and 7% from Facebook. 80% may be considered quite low for some, but if you think about it, the majority of B2B marketers can confidently say that LinkedIn is a great source to generate quality leads.
\n\n\n\nWhen it comes to connecting B2B sellers and buyers, LinkedIn is at the forefront, and one of the most critical sales techniques is to understand how your prospects behave. With 50% of B2B buyers using LinkedIn as the main source for their purchasing decision, sales prospecting on LinkedIn becomes a lot easier and more successful.
\n\n\n\nSo, how are you going to leverage LinkedIn as part of your marketing and sales strategy? How are you going to profile your LinkedIn account to attract prospects that will convert to leads, ultimately generating a higher return on investment?
\n\n\n\nRelated: Lead Generation on LinkedIn: 11 Proven Ways to Secure Qualified Leads
\n\n\n\nConsidered as one of the most important parts of the whole sales process, sales prospecting for some B2B marketers is still considered a big challenge for a lot of salespeople. Sales prospecting is what it sounds like: going through hundreds or even thousands of businesses and individuals to look for quality prospects or leads who are most likely to convert into paying customers. Often likened to mining, sales prospecting like mining for gold takes a lot of time, as well as knowing where to find these prospects.
\n\n\n\nGone are the days when sales prospecting only includes cold calling, daily meetings, or networking over a cup of coffee or lunch. In today\u2019s digital world, roughly two-thirds of B2B buyers use online content for their decision-making.
\n\n\n\nRelated: 7 LinkedIn Lead Generation and Sales Prospecting Rules To Follow
\n\n\n\nWe now know that LinkedIn is a huge market for lead generation and sales prospecting. Here are some ways how you can make your LinkedIn profile stand for prospects to easily find you:
\n\n\n\n![\"Infographic\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2021/09/Infographic-3-Simple-Ways-for-Better-Sales-Prospecting-on-LinkedIn-748x1030.webp\")
The first step for better sales prospecting is to clearly define the purpose of your business.
\n\n\n\nThink about all those things – what makes you stand out? We are all living in this very lucrative market where competition is fierce. Look back on your previous projects and think about how you were able to help your clients with their respective businesses. Don\u2019t get too overwhelmed, however, and be everything to everybody. Just focus on those prospects to whom you can provide the best solutions \u2014 those high-quality prospects who are a perfect fit for your business.
\n\n\n\nRelated: How to Become a LinkedIn Thought Leader
\n\n\n\nAlways be connected with your prospects. We all know how crucial networking is when it comes to the success of your sales efforts. More than ever, networking is now absolutely essential if you want to find high-quality prospects and gain access to their buying process.
\n\n\n\n![\"Quote](\"https://mercurylabsmarketing.com/wp-content/uploads/2021/09/Quote-How-to-Improve-your-Sales-Prospecting-on-LinkedIn-in-3-Simple-Steps.webp\")
Most consumers buy from brands they like and trust, which can only be achieved through mutual connections between sellers and buyers. Expanding your network and staying engaged with your LinkedIn connections can help create warm paths to reach prospective buyers and earn referrals for better business opportunities.
\n\n\n\nGo through LinkedIn company pages and identify which of the company\u2019s employees are connected to you on a first-degree level. Finding that person who can help you in that target company, will help create a positive conversation.
\n\n\n\nYou may get the contact information directly from the person you spoke with or from online database platforms, such as Data.com. From there, you can use their LinkedIn to get to know them better before giving them a sales call. Start with giving a formal LinkedIn introduction through InMail, and then call them the following day.
\n\n\n\nYou can also find employees through LinkedIn Groups. Engage and connect with them \u2014 strike up a conversation if they have posted.
\n\n\n\nDiscover the benefits of LinkedIn Premium Company Page.
\n\n\n\nThey say, prospect smarter, not harder. Shift your mindset and focus on the right people and companies \u2014 it is what separates you from those who prospect smarter. Here are some key points you need to keep in mind:
\n\n\n\nThere is also a useful LinkedIn sales prospecting tools that allow you to prospect smarter:
\n\n\n\n![\"LinkedIn](\"https://mercurylabsmarketing.com/wp-content/uploads/2021/09/teamlink.webp\")
LinkedIn is every salesperson\u2019s most valuable sales prospecting resource. With these tips and core factors in place, you can naturally ensure long-term success.
\n\n\n\n![\"Download](\"https://mercurylabsmarketing.com/wp-content/uploads/2021/09/banner-cta-A-Hands-On-Guide-to-Gaining-B2B-Leads-from-Social-Media.webp\")
Here are some ways how you can make your LinkedIn profile stand for prospects to easily find you
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