{"id":69705,"date":"2021-08-18T06:00:00","date_gmt":"2021-08-18T10:00:00","guid":{"rendered":"https://mercurylabsmarketing.com/?p=69705"},"modified":"2025-04-02T10:26:01","modified_gmt":"2025-04-02T14:26:01","slug":"become-linkedin-thought-leader","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/social-media/become-linkedin-thought-leader/","title":{"rendered":"How to Become a LinkedIn Thought Leader"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LinkedIn is one of the most powerful platforms you have at your disposal.</p>\n\n\n\n<p class=\"wp-block-paragraph\">With a quarter of a billion active users, it is a literal goldmine of leads that are just waiting to be tapped.</p>\n\n\n\n<p class=\"wp-block-paragraph\">However, LinkedIn requires a different breed of marketing because there\u2019s a lot of thought leadership involved.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we want to take a look at how you can improve your <a href=\"https://bamf.co/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn marketing</a> through proper thought leadership on the platform.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-deal-with-linkedin\"><strong>What\u2019s the Deal With LinkedIn</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is the largest professional social networking platform in the world.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone from the likes of Bill Gates to teachers you once had in high-school are all on the platform, making it an ideal place to do <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">lead generation</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">But, here\u2019s the thing.</p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn also works on the principles of trust and professionalism. Marketers can\u2019t just jump in, type up some generic content or outreach and expect to be recognized. You still need to build a reputation on the network.</p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where LinkedIn thought leadership kicks in.</p>\n\n\n\n<p class=\"wp-block-paragraph\">The better people\u2019s professional perception is of you, the more likely it is that they\u2019ll engage with your content, reply to your outreach, and be receptive to your message. Learn how to avoid being spammy with <a href=\"https://mercurylabsmarketing.com/?utm_source=aaILnam\">LinkedIn lead generation</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there\u2019s a lot of foundational work to be done.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s cover the basics.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimize Your Profile</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your first step is profile optimization.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of your LinkedIn profile as your landing page.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If a prospect is interested in the content that you\u2019re putting out, they\u2019ll want to check out your profile, and based on your profile, they\u2019ll make an assumption of the amount of trust that they want to attribute to you.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a good post, but own a profile with no CTAs, links to your main website, or means to contact you apart from InMail, you\u2019re missing out on a potential lead.</p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-optimized profile works as a passive lead generation machine.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless if people find it on Google or on LinkedIn search, it works to bring in leads.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a couple of tips to properly optimize your profile:</p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"493\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2021/08/Houston-Golden-LinkedIn-Profile.webp\" alt=\"Houston Golden LinkedIn Profile\" class=\"wp-image-69707\" style=\"width:587px;height:370px\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Houston-Golden-LinkedIn-Profile.webp 782w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Houston-Golden-LinkedIn-Profile-300x189.webp 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Houston-Golden-LinkedIn-Profile-768x484.webp 768w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Houston-Golden-LinkedIn-Profile-705x444.webp 705w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cover/Header Image</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a generic background photo or an alternate photo of yourself in this space, you\u2019re wasting it. This is the largest piece of visual real estate on your LinkedIn profile. You can use it to showcase your products, add marketing copy, stick in a CTA and social handles, add in the logos of your old clients, and so much more. Pay attention to this space.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Profile Photo</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">Does your profile photo look like your Facebook\u2019s profile pic? LinkedIn doesn\u2019t work like that, make sure you have a professional photo of you taken, wearing whatever it is you wear to a meeting (t-shirts are alright). You can even add in some color elements from your corporate branding.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Headline</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">Everybody puts in their position and the company that they work for, but think about it does that really convert? A quick way to fix this is to use this space to talk about what it is that you do in smaller phrases.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s use my profile as an example, what would you rather see?</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong></strong>Founder and CEO of BAMF Media</p>\n\n\n\n<p class=\"wp-block-paragraph\">Or</p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud835\ude19\ud835\ude26\ud835\ude22\ud835\ude25\ud835\ude3a \ud835\ude35\ud835\ude30 \ud835\ude28\ud835\ude33\ud835\ude30\ud835\ude38? Click here \ud83d\udc49 \ud835\uddd5\ud835\uddd4\ud835\udde0\ud835\uddd9.\ud835\uddf0\ud835\uddfc | We turn your personal brand into a LinkedIn lead machine | Forbes Top 12 Innovative Founders | 350M+ Views On LinkedIn | 5X Author | Proud Dad \ud83d\udc76</p>\n\n\n\n<p class=\"wp-block-paragraph\">We both know that the second example will probably convert better than the first, because it gives people a glimpse of who I am and everything that I do in less than three lines.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Summary</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve seen a lot of people use this area as a place for them to copy-paste their resume into.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Your summary should not only answer \u201cwhat do you do\u201d but also \u201cwhy do you do it\u201d.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your summary contains a link going back to your website or a method for prospects to book a meeting with you.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Experience</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">This section is probably more critical than your skills section because this is where your prospects form an opinion about the things you do.</p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to organize your work, volunteer and entrepreneurial experience neatly in this section so that people can easily view your qualifications.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Featured Section</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">Display pieces that you\u2019ve written, posts that you like, a link to an off-LinkedIn landing page on your website, and even a company video here.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It will help you with your engagements and conversions.</p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"/>\n\n\n\n<p class=\"wp-block-paragraph\">You can even take your optimization to the next level by activating LinkedIn creator mode. This allows you to have a follow button and open profiles, just like a LinkedIn influencer. That\u2019s a whole guide in itself, so we won\u2019t worry about that for now.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re done with basic LinkedIn profile optimizations, you should now have something that shows off who you are, while being a passive lead generation machine at the same time.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Posts</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thought leaders share <em>value</em>.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why it\u2019s critical that in your journey towards LinkedIn thought leadership that you also post things of value, and not post for the sake of posting.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a list of things you should be focused on sharing:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plain text founder stories (which you can read more about on our blog)</li>\n\n\n\n<li>Tutorials</li>\n\n\n\n<li>Guides</li>\n\n\n\n<li>Templates</li>\n\n\n\n<li>Infographics</li>\n\n\n\n<li>Repurposed video with your own commentary</li>\n\n\n\n<li>Slides</li>\n\n\n\n<li>Industry news and updates</li>\n\n\n\n<li>Facts</li>\n\n\n\n<li>Your take and opinion on the industry</li>\n\n\n\n<li>Appreciation posts</li>\n\n\n\n<li>Promotion of third-parties that inspired you and your organization</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s common about most of these suggestions is that they give value to the people reading them.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Once people find that you\u2019re giving away value for <em>free</em>, they\u2019ll immediately start flocking to ask for your opinion or do business with you.</p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ll also realize that you\u2019re not just an ordinary LinkedIn member, you\u2019re someone that they can trust, and you\u2019re someone that can enable them to do something more with their organization.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the other thing about LinkedIn posts.</p>\n\n\n\n<p class=\"wp-block-paragraph\">They can also go viral.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Posts that manage to gain traction with engagements are shown to people that are outside your immediate network. This helps get more eyeballs looking at what you have to offer, and also means a lot of curious potential prospects landing on your LinkedIn profile.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Engagement</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">A real thought leader talks to the people who follow him, this could be in the form of comments and mentions, joining groups to help people with their problems, and even launching polls to find out about people\u2019s opinions.</p>\n\n\n\n<p class=\"wp-block-paragraph\">You have to understand one crucial truth about LinkedIn: you cannot blatantly self-promote.</p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to be helpful, respectful, and thoughtful.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t join a group so that you can post marketing materials about your services, people can see that miles away and they\u2019ll flag you for it. Discover <a href=\"https://mercurylabsmarketing.com/lead-generation/linkedin-lead-gen-without-spam/?utm_source=aaILnam\">how to attract and find leads on LinkedIn</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Outreach</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outreach on LinkedIn isn\u2019t about sending emails en masse.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It still follows the rules of <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">lead generation</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you can even start with your active lead generation campaign, you need to set up target customer profiles, do your research, qualify leads, and prepare personalized connection messages.</p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to warm up your profile by sending out a couple of connection requests a day, then you can start ramping that figure up slowly.</p>\n\n\n\n<p class=\"wp-block-paragraph\">The more connections that you have the more people that you can both <em>actively do outreach for </em>and view your <em>value-added posts</em>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your number of connections goes up, it\u2019s time to prep highly personalized messages for them.</p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of lead generation experts use a combination of LinkedIn Sales Navigator and other third-party tools to get this going, then they throw everything into a CRM.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows you to also turn the campaigns into multidimensional ones, by adding a touchpoint on Facebook or email.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/social-media/linkedin-lead-generation-and-sales-prospecting-rules/?utm_source=aaILnam\">7 LinkedIn Lead Generation and Sales Prospecting Rules To Follow</a></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Takeaways</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is already powerful.</p>\n\n\n\n<p class=\"wp-block-paragraph\">But, to become a thought leader on the platform is definitely something else.</p>\n\n\n\n<p class=\"wp-block-paragraph\">You get to leverage the power of the platform and build a personal brand that can both help people and bring tremendous growth for your brand.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, LinkedIn is all about the emotional connection.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It might be a professional network that seems to be all about the business, but people still want to relate to a person that\u2019s like them.</p>\n\n\n\n<p class=\"wp-block-paragraph\">They want someone that they can follow and someone that will lead.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide should be enough to get you started on your journey.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Be a LinkedIn thought leader or influencer today!</p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we want to take a look at how you can improve your LinkedIn marketing through proper thought leadership on the platform. </p>\n","protected":false},"author":20,"featured_media":69710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[167],"tags":[],"class_list":["post-69705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":{"cb_acf_post_contact_cta":"How to lead while connecting with LinkedIn connections. Learn more today by giving us a call.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[52298],"cb_acf_guest_post":{"author_avatar":69706,"author_bio":"My name is Houston Golden, I\u2019m the founder of BAMF Media, a LinkedIn marketing agency and consultancy group that focus on growing organizations. I\u2019ve worked with Fortune 500 companies and numerous startups, but my passion will always be driving growth to the little guys. I once started with nothing, and we\u2019ve grown 0 to a multimillion startup.\r\n\r\n<span style=\"font-weight: 400;\">IG: @houstongolden</span>\r\n\r\n<span style=\"font-weight: 400;\">LinkedIn: </span><a href=\"https://www.linkedin.com/in/houstongolden/\"><span style=\"font-weight: 400;\">https://www.linkedin.com/in/houstongolden/</span></a>"},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - 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