{"id":68141,"date":"2021-08-03T05:09:30","date_gmt":"2021-08-03T09:09:30","guid":{"rendered":"https://mercurylabsmarketing.com/?p=68141"},"modified":"2026-10-09T09:46:41","modified_gmt":"2026-10-09T13:46:41","slug":"telemarketing-qualified-b2b-sales-leads","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/telemarketing-qualified-b2b-sales-leads/","title":{"rendered":"Telemarketing: The Secret Sauce to Racking Up Qualified B2B Sales Leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many businesses consider telemarketing a thing of the past. Still, it remains a significant part of any lead generation strategy in this modern world. In this post, we&#8217;ll be sharing our views as a <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">lead generation services</a> company on telemarketing&#8217;s increasing role in today&#8217;s digital-driven marketing landscape.</p>\n\n\n\n<h2 id=\"h-what-is-modern-telemarketing\" class=\"wp-block-heading\"><strong>What Is Modern Telemarketing?</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-what-is-telemarketing-in-the-past-telemarketing-refers-to-making-calls-to-sell-a-product-or-service-telemarketers-make-random-calls-from-a-list-of-telephone-numbers\">In the past, telemarketing refers to making calls to sell a product or service. Telemarketers make random calls from a list of telephone numbers.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Many people feel annoyed with unsolicited calls. This makes telemarketing quite challenging and unpopular.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that people are not interested in talking on the phone anymore. They have other less-time consuming alternatives. They can now shop online and even enjoy some services through the internet.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, no one can disregard telemarketing. It cannot be disregarded. With modern technologies offering more channels, telemarketing serves as a unifying platform for all the many <a href=\"https://mercurylabsmarketing.com/multi-touch-multi-channel-marketing/?utm_source=aaILnam\">marketing channels</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more about <a href=\"https://mercurylabsmarketing.com/telemarketing/what-is-b2b-telemarketing/?utm_source=aaILnam\">what telemarketing is</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Telemarketing Is Stronger than Ever</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketing is now a great force in lead generation and sales. It is one of the most important touch points in sales and marketing.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketing has become a sophisticated strategy. It is not calling random numbers from a list anymore. Instead of only traditional phone calls, video conferencing has become available.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Using telemarketing with other marketing channels can be an effective lead generation tool. It provides a human connection. The prospective customer knows that he is talking to another human being at the other end of the line.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Emails are also effective but they cannot take the place of a salesperson talking to a prospective client. It lacks personal rapport when talking by phone.</p>\n\n\n\n<p class=\"wp-block-paragraph\">See how <a href=\"https://mercurylabsmarketing.com/telemarketing/b2b-telemarketing-techniques-start-using-now/?utm_source=aaILnam\">telemarketing techniques</a> work.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What makes today\u2019s Telemarketing different from the past?&nbsp;</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Advancement in technology makes today&#8217;s telemarketing different from the past. With many companies using the <a href=\"https://mercurylabsmarketing.com/account-based-marketing-services/?utm_source=aaILnam\" target=\"_blank\" rel=\"noreferrer noopener\">account-based marketing</a> (ABM) approach, telemarketing has become a necessity.</p>\n\n\n\n<p class=\"wp-block-paragraph\">How? The ABM approach involves several steps. ABM starts with customer profiling. Using their profiles, one can now identify potential customers. It makes it easy to focus on high-value targets or those with high potential for conversion.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">These high-value targets are now ready for a telemarketing campaign. Creating spiels and scripts that appeal to the target audience will be easy. They will need a little push towards conversion.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketers today are not making random calls. They already know who to call and how to convert them. They know what spiels and scripts would work best with their audience.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/telemarketing/telemarketing-mistakes-salespeople-make/?utm_source=aaILnam\">Telemarketing Mistakes That Expert Salespeople Still Make</a></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Monitoring and Testing</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s telemarketing campaigns undergo monitoring and testing. If it is not effective, the marketing team can change strategy or change the channel. Testing of spiels and scripts is valuable.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">If a script or story fails to convert prospective clients, then it is now time to make some revisions or changes. In some instances, it takes only changing a word or phrase for the story to work.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/telemarketing/digital-marketers-guide-telemarketing-performance-metrics/?utm_source=aaILnam\">The Digital Marketer\u2019s Guide to Telemarketing Performance Metrics</a></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrating with Other Campaign Channels</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s Telemarketing is not a standalone campaign anymore. One can integrate it with other channels. Prospective customers nowadays use several channels or mediums.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, one can use telemarketing as a touchpoint. The campaign can start with an ad. Then, for the first contact, telemarketers can make a phone call.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">After sending a series of email campaigns, a call can help nurture leads. Or it can also add a personal touch to the emails sent.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging Telemarketing Technology and Services</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketers of today have access to information on people that they are calling. They can even use these tools in the middle of a conversation.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking advantage of telemarketing technology can lead to a successful telemarketing campaign.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/telemarketing-qualified-b2b-sales-leads/?utm_source=aaILnam\">Telemarketing Lead Generation Strategies</a></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Telemarketing in B2B Companies</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s digital world, telemarketing is a robust tool for lead generation. Integrate it with other channels for an optimal effect.</p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B companies are now going online. They use multi-channels to make their business grow. But, using several channels can hamper building good customer relationships.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Telemarketing offers a platform through which B2B buyers and customers can communicate. This platform can help funnel digital channels into personalized communication.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Through telemarketing, B2Bs can use expanded and diversified channels. They get insights from these channels. From what they learn, they increase their response rate and enhance commercial relationships.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Above all, they can reach potential clients. This can help them grow at a faster rate and establish a deeper relationship with their clients.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Integration with telemarketing will always be better than a single buyer approach.</p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we&#8217;ll be sharing our views as a lead generation services company on telemarketing&#8217;s increasing role in today&#8217;s digital-driven marketing landscape.</p>\n","protected":false},"author":9,"featured_media":68169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-68141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"Learn how telemarketing can lead to successful B2B sales leads. Talk to us now.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=NBtelemarketingsecretsauce","target":"_blank"},"cb_acf_post_offer_type":"webinar","cb_acf_post_offer":[69143],"cb_acf_guest_post":{"author_avatar":102450,"author_bio":"Rebecca is the Chief Operating Officer (COO) at a leading lead generation company - Mercury Labs, where she spearheads strategic operations to drive business growth and streamline organizational processes. With over 2 decades of experience in the industry, Rebecca is renowned for her exceptional leadership skills and innovative approach to optimizing efficiency.\r\n<a href=\"https://www.linkedin.com/in/rebecca-matias-callbox-usa\"><img class=\"wp-image-101977\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2024/09/LinkedIn-logo-2.webp\" alt=\"\" /></a>"},"featured_case_study":"","blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"Mercury Labs Telemarketing Qualified B2B Sales Leads","description":"Here are our views as a lead generation services company on telemarketing's increasing role in today's digital-driven marketing landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/lead-generation/telemarketing-qualified-b2b-sales-leads/","og_locale":"en_US","og_type":"article","og_title":"Mercury Labs Telemarketing Qualified B2B Sales Leads","og_description":"Here are our views as a lead generation services company on telemarketing's increasing role in today's digital-driven marketing landscape.","og_url":"https://mercurylabsmarketing.com/lead-generation/telemarketing-qualified-b2b-sales-leads/","og_site_name":"Mercury Labs Inc. - 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