{"id":65594,"date":"2021-06-24T02:36:26","date_gmt":"2021-06-24T06:36:26","guid":{"rendered":"https://mercurylabsmarketing.com/?p=65594"},"modified":"2025-10-13T14:02:17","modified_gmt":"2025-10-13T18:02:17","slug":"things-lead-generation-agency-should-provide","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/","title":{"rendered":"8 Things a Lead Generation Agency Should Provide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Lead generation services agencies are the best.</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">They can leverage their specialization in <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/\">bringing in qualified leads</a> while their clients can focus on product development and customer service.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a solid recipe for rapid scaling and growth.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we take a look at the 8 things that a <a href=\"https://mercurylabsmarketing.com/?utm_source=aaILnam\">lead generation agency</a> should easily provide to all their clients.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quality-database\"><strong>Quality Database</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everything revolves around <em>data</em>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https://mercurylabsmarketing.com/lead-generation/choosing-a-lead-generation-company/?utm_source=aaILnam\">good lead generation agency</a> should have a robust database of leads that includes demographic information, characteristics, habits, etc.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps in segmenting possible prospects, crafting personalized messages for them, and eventually getting them to convert.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, it\u2019s not just about the quantity of information that they have about a lead, but the quality. A <em>quality database</em> has to be constantly updated and qualified, information should be timely, and there should be systems in place to weed out wrong or outdated information.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything rises and falls on good data.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/build-grow-marketing-leads-database/\">How to Build and Grow Your Marketing Database in 2021</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-long-term-plan-and-contract\"><strong>A Long-Term Plan (and Contract)</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">There should always be a <em>long-term plan</em> in place that aligns with the client\u2019s values and goals.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This plan should detail the <em>objectives</em> of the lead generation, the <em>KPIs</em> that will be periodically revisited, and the <em>expectations</em> of both parties.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Contracts</em> are automatic in these situations to protect both parties, but a <em>plan</em> serves as a roadmap for future growth.</p>\n\n\n\n<p class=\"wp-block-paragraph\">It gives the stakeholders an overview of what they should expect to see in the following months, and it provides a detailed guide for the teams to follow.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how to <a href=\"https://mercurylabsmarketing.com/lead-generation/manage-leads-appointments-outsourced-agency/?utm_source=aaILnam\">handle leads and appointments from your outsourced agency</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reliable-team\"><strong>Reliable Team</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">An agency is only as good as the team that they employ, and any great lead generation agency should have a team that their clients can trust.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn\u2019t just include the main lead generation specialists on the team, but content providers, client care services, and team leaders should also be dependable and easy to communicate with.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows clients and agencies to align their goals with each other and fosters a good working relationship.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at the <em>company culture</em> before deciding to go with a lead generation agency, and try to have one-on-one sessions with your point person to get to know them better.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-content-scripts-email-copies-etc\"><strong>Resources (Content, Scripts, Email Copies, etc.)</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https://mercurylabsmarketing.com/\">lead generation company</a> should provide their clients with content, scripts, and other marketing materials that are going to be used for the campaigns that they have planned out.</p>\n\n\n\n<p class=\"wp-block-paragraph\">They should be able to create original materials that resonate well with their clients\u2019 prospects. These resources should be frequently updated and heavily personalized depending on the target customer profile.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies should also give their clients some wiggle room to make alterations and suggest changes to the resources that are going to be used. In the end, clients have the last say on the work that\u2019s being done.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/content-marketing/content-enhance-marketing-push/\">Types of Content That Will Enhance any Marketing Push</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tech-stack-with-support-for-popular-crms\"><strong>Tech Stack (with support for popular CRMs)</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each lead generation company will have its own <em>tech stack</em> that they work well with.</p>\n\n\n\n<p class=\"wp-block-paragraph\">However, take note if their main applications can integrate with popular CRMs so that information transfer is more streamlined.</p>\n\n\n\n<p class=\"wp-block-paragraph\">They should provide some form of training for their tech stacks so that a client\u2019s internal team will have no problem with using it.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/growth-hacking/high-impact-martech-stack/\">The Building Blocks of a High-Impact MarTech Stack</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multi-channel-reach\"><strong>Multi-channel Reach</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies can\u2019t do lead generation on a single channel anymore.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead generation companies shouldn\u2019t just be able to provide their clients with multiple channels that they can choose from. They should also be able to craft <em><a href=\"https://mercurylabsmarketing.com/multi-touch-multi-channel-marketing/\">multi-channel campaigns</a></em> that rely on different touchpoints on different platforms.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, prospects are gently and subtly led down the sales funnel, no matter what platform they\u2019re in.</p>\n\n\n\n<p class=\"wp-block-paragraph\">There should be multichannel workflows where each channel serves a purpose in converting the prospect, e.g. brand awareness via Facebook, content via LinkedIn, pitches via email, etc.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-nurturing\"><strong>Lead Nurturing</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies should provide<a href=\"https://mercurylabsmarketing.com/marketing-library/callbox-lead-nurture/\"> <em>lead nurturing services</em></a> or at least integrate them as part of their lead generation.</p>\n\n\n\n<p class=\"wp-block-paragraph\">As business becomes more competitive and sales cycles in some industries become more drawn-out, lead nurturing<em> </em>becomes a must to help leads move further into the funnel.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it be retargeted ads, reminder emails, or exposure to content that helps educate them, it has to be customized depending on where the prospect is in the funnel.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/best-lead-nurturing-outcomes/\">Best Lead Nurturing Outcomes: Insights from Parenthood</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regular-reporting\"><strong>Regular Reporting</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <em>feedback system</em> ensures that both the client and agency are in sync when it comes to their objectives \u2014 promoting transparency by allowing clients to check if KPIs are being met.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Reporting</em> helps both parties assess the situation and make adjustments whenever necessary.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular reporting includes monthly catch-up meetings, weekly status updates, and if possible a dedicated dashboard so that you know where your campaign is heading in real-time.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This should serve as a guide of what to expect from any reputable lead generation agency. Some agencies might be able to provide more value-added services, but these are just the bare minimum that any client should expect to receive. Are you interested in lead generation services from industry professionals? Find out more about what Mercury Labs has to offer!</p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.</p>\n","protected":false},"author":9,"featured_media":65604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-65594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"A good lead generation agency comes with a recipe. Learn the eight ingredients for rapid scaling and growth. Email us today.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=NBthingsleadgen","target":"_blank"},"cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":102450,"author_bio":"Rebecca is the Chief Operating Officer (COO) at a leading lead generation company - Mercury Labs, where she spearheads strategic operations to drive business growth and streamline organizational processes. With over 2 decades of experience in the industry, Rebecca is renowned for her exceptional leadership skills and innovative approach to optimizing efficiency.\r\n<a href=\"https://www.linkedin.com/in/rebecca-matias-callbox-usa\"><img class=\"wp-image-101977\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2024/09/LinkedIn-logo-2.webp\" alt=\"\" /></a>"},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"8 Things a Lead Generation Agency Should Provide | Mercury Labs","description":"In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/lead-generation/things-lead-generation-agency-should-provide/","og_locale":"en_US","og_type":"article","og_title":"8 Things a Lead Generation Agency Should Provide | Mercury Labs","og_description":"In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.","og_url":"https://mercurylabsmarketing.com/lead-generation/things-lead-generation-agency-should-provide/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2021-06-24T06:36:26+00:00","article_modified_time":"2025-10-13T18:02:17+00:00","og_image":[{"width":700,"height":388,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2021/06/8-Things-a-Lead-Generation-Agency-Should-Provide.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"8 Things a Lead Generation Agency Should Provide | Mercury Labs","twitter_description":"In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"4 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"8 Things a Lead Generation Agency Should Provide","datePublished":"2021-06-24T06:36:26+00:00","dateModified":"2025-10-13T18:02:17+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/"},"wordCount":886,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/06/8-Things-a-Lead-Generation-Agency-Should-Provide.jpg","articleSection":["Lead Generation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/","name":"8 Things a Lead Generation Agency Should Provide | Mercury Labs","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/06/8-Things-a-Lead-Generation-Agency-Should-Provide.jpg","datePublished":"2021-06-24T06:36:26+00:00","dateModified":"2025-10-13T18:02:17+00:00","description":"In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/06/8-Things-a-Lead-Generation-Agency-Should-Provide.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/06/8-Things-a-Lead-Generation-Agency-Should-Provide.jpg","width":700,"height":388},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/things-lead-generation-agency-should-provide/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"8 Things a Lead Generation Agency Should Provide"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/65594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=65594"}],"version-history":[{"count":24,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/65594/revisions"}],"predecessor-version":[{"id":116266,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/65594/revisions/116266"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/24917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/65604"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=65594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=65594"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=65594"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}