{"id":62821,"date":"2021-03-10T08:00:16","date_gmt":"2021-03-10T13:00:16","guid":{"rendered":"https://mercurylabsmarketing.com/?p=62821"},"modified":"2026-09-22T14:44:09","modified_gmt":"2026-09-22T18:44:09","slug":"targeted-outbound-lead-generation-strategies","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/targeted-outbound-lead-generation-strategies/","title":{"rendered":"The Best Targeted Outbound Lead Generation Strategies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https://mercurylabsmarketing.com/growth-hacking/inbound-marketing-benefits-approach/?utm_source=aaILnam\">Inbound lead generation </a>is good. It\u2019s subtle and convenient. You don\u2019t have to go out and look for customers because they come to you.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you are just focusing on inbound, you are missing out on a lot of things because your marketing efforts are one-sided. In other words, there are leads that you can capture only through outbound lead gen.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">With outbound marketing, you can get in front of your target customer immediately, and talk to them about your product and service.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https://mercurylabsmarketing.com/lead-generation/outbound-lead-generation-strategies/?utm_source=aaILnam\">Outbound lead generation</a> is not easy, of course, but once you get your foot into the door, know that they have considered you.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s talk more about effective outbound lead generation strategies for 2021.</p>\n\n\n\n<h2 id=\"h-don-t-be-afraid-to-get-cold\" class=\"wp-block-heading\">Don\u2019t be afraid to get cold</h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason why contacting a prospect without prior notice is called cold \u2013 you get cold feet. Nothing is easy about contacting people for the first time. However, you get the results faster than inbound strategies.&nbsp;&nbsp;</p>\n\n\n\n<h3 id=\"h-cold-emails\" class=\"wp-block-heading\">Cold emails</h3>\n\n\n\n<p class=\"wp-block-paragraph\">An <a href=\"https://www.entrepreneur.com/article/294536\" target=\"_blank\" rel=\"noreferrer noopener\">infographic from Entrepreneur</a> showed that email still works, especially in B2B marketing. BtoB Magazine said that 59 percent of B2B marketers still choose emails for generating revenues. McKinsey, on the other hand, revealed that emails are 40 times more effective at getting new clients than Facebook. Not only are emails easy, but they are cheap with a huge ROI.&nbsp;</p>\n\n\n\n<h3 id=\"h-cold-calls\" class=\"wp-block-heading\">Cold calls</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although cold calling is not the most scalable type of outreach, it still works and it definitely has its advantages. According to HubSpot, <a href=\"https://blog.hubspot.com/sales/prospecting-stats\" target=\"_blank\" rel=\"noreferrer noopener\">69 percent of businesses accepted cold calls from sellers</a>.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you really want your cold call efforts to be effective, you need to remember two rules \u2013 personalize your message and be very clear about your value proposition from the initial call.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/responsive-calling-prospecting-calls-convert/?utm_source=aaILnam\">Responsive Calling: Ways to Make Prospecting Calls that Convert</a></p>\n\n\n\n<h3 id=\"h-cold-approaching\" class=\"wp-block-heading\">Cold approaching</h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is perhaps the most traditional among all the strategies that will be mentioned in this article. Regardless, cold approaching still works, especially if you are working with local businesses or directly with your customers.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest advantage of this strategy is the instant access you have to the key people or decision-makers of the business. You can also gauge the reaction of your target and allow you to create a strategy immediately.&nbsp;</p>\n\n\n<div id=\"cta_j3tN\" class=\"align-center\">\n                <h4 class=\"heading-lg\">Loooking how to enhance your outbound strategy? </h4>\n                <div class=\"call-to-action-btn\">\n                    <a class=\"wp-block-button__link\" href=\"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=aaILnam\" target=\"_self\">Let&#039;s talk </a>\n                </div>\n            </div>\n\n\n\n<h2 id=\"h-go-mobile\" class=\"wp-block-heading\">Go Mobile</h2>\n\n\n\n<p class=\"wp-block-paragraph\">BCG said that 80 percent of B2B buyers are on mobile, and 60 percent revealed that mobile played a critical role in their purchasing decisions. The same report said that mobile has shortened the buying process and encouraged customer loyalty. With all these figures, there\u2019s no excuse not to utilize mobile to your advantage.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/growth-hacking/outbound-lead-generation-tools/?utm_source=aaILnam\">Outbound Lead Generation Tools for B2B</a></p>\n\n\n\n<h2 id=\"h-join-online-communities\" class=\"wp-block-heading\">Join Online Communities</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online communities are like \u201cfish ponds\u201d where you can get leads. So instead of focusing on an individual, you can dive right into the pool. However, you don\u2019t go fishing right away \u2013 look at the example of what a good fisherman is. They drop the lure and wait patiently.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, you don\u2019t promote your business right away when you join these groups. Your lure is to add value first and establish yourself as an authority in that niche or area. You offer help, provide solutions until you build trust. Once you build a relationship with individuals within these groups, it becomes much easier to promote your product or service.&nbsp;</p>\n\n\n\n<h2 id=\"h-let-referrals-work-for-you\" class=\"wp-block-heading\">Let Referrals Work for You</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Referrals can be a good outbound strategy if you can make it work for you. Some ideas for a referral program include offering free upgrades every time existing clients refer a new customer, or giving them a commission for every new referral.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Offering a referral program is not difficult if your customers like your product or service. If they are satisfied, they will be the ones to proactively refer you to their colleagues and friends.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/build-outbound-lead-generation-strategy/?utm_source=aaILnam\">How to Build an Outbound Lead Generation Strategy from Scratch</a></p>\n\n\n\n<h2 id=\"h-putting-strategies-to-work\" class=\"wp-block-heading\">Putting Strategies to Work</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outbound marketing places you right in front of key decision-makers in companies instead of waiting for them to visit your website. You also get to choose whom to contact and how you present your message to them.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are ready to take your business to the next level with these strategies but lack the manpower, we\u2019re here to help you.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">We will help you create data-driven and <a href=\"https://mercurylabsmarketing.com/multi-touch-multi-channel-marketing/?utm_source=aaILnam\">multi-channel outbound marketing</a> so you can reach customers that fit your business. Give us a call now.</p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Outbound lead generation is not easy, of course, but once you get your foot into the door, know that they have considered you. So let\u2019s talk more about effective outbound lead generation strategies for 2021.</p>\n","protected":false},"author":9,"featured_media":62825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-62821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"Find out how to reach customers with multi-channel outbound lead generation strategies.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":{"title":"TALK TO 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