{"id":55714,"date":"2020-05-27T12:14:11","date_gmt":"2020-05-27T16:14:11","guid":{"rendered":"https://mercurylabsmarketing.com/?p=55714"},"modified":"2025-07-11T16:15:31","modified_gmt":"2025-07-11T20:15:31","slug":"webinar-marketing-donts-of-hosting-virtual-events","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/webinar-marketing-donts-of-hosting-virtual-events/","title":{"rendered":"Webinar Marketing: What Not To Do When Hosting Virtual Events"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Virtual events such as webinars have been around for a while, but have shot into popularity especially in recent years.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting an online event can be fun especially when you have a great audience that shows much enthusiasm and participation. However, hosting an online event isn\u2019t as easy as just propping up a webcam and pushing \u2018broadcast\u2019. It\u2019s a tedious process that requires meticulous attention from the period of promotion to the day of the event itself.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">There are various ways that an online event could go wrong, and you don\u2019t want all of your hard work to go to waste.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether this is your first time hosting an online event or you\u2019ve already held a few before, we want to talk about things you should avoid doing during the promotion phase as well as the actual day of your virtual event.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get right to it!</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-aligning-your-teams\">Not Aligning your Teams</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the promotion period. It is all about team effort and aligning your sales and marketing organizations is what it all boils down to in order to be able to fill your pool with the right contacts (invitees).&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d want to discuss these with your team first in order to form your account-based webinar marketing strategy:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define your target accounts and organizations</li>\n\n\n\n<li>Segmenting your event invitees</li>\n\n\n\n<li>Crafting your event message and positioning</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">These will be the foundations for your webinar marketing strategy, and if you fail to see to it that this is in place first, the outcome of your promotion campaign is not going to look good.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/b2b-industries-benefit-from-online-events/?utm_source=aaILnam\">Top B2B Industries That Will Benefit Greatly from Online Events</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unclear-communication-and-instructions\">Unclear Communication and Instructions</h2>\n\n\n\n<p class=\"wp-block-paragraph\">This will be the bane of your existence if you get this wrong. While promoting your event, you have to be sure to have every member of every team that\u2019s working with you on board. From your content creators to your marketing and sales team. Have your whole team aligned on the value of your event and the promotion so you\u2019ll be able to develop clear lines of communication.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Now onto your online event proper. You\u2019ve worked hard to prepare well for the event and the last thing you want is for it to flop. The thing is, you don\u2019t have to worry as long as you avoid making these common mistakes.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-event-is-not-interactive\">Your Event is Not Interactive</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just because your event is online doesn\u2019t mean that you have to give up interacting with your audience. This is a common mistake many presenters make.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to go that extra mile and make your event go beyond the normal format and make the experience for your audience as engaging as possible so that they are left with an unforgettable experience. Let&#8217;s turn your event campaign into a productive one &#8211; find out the <a href=\"https://mercurylabsmarketing.com/lead-generation/webinar-event-for-enterprise-sales-leads/?utm_source=aaILnam\">strategies to generate quality leads</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-too-sales-driven\">It&#8217;s Too Sales Driven</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself, would you be able to sit through an entire sales pitch in your <em>free time</em>? Of course not, and your audience doesn\u2019t either.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">If you sound too <em>sales-y</em>, instead of actually driving in sales, you\u2019ll achieve the opposite and drive them out instead.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Stray away from doing this by directing your focus on providing educational and valuable information. Even better if you can make your tips actionable for your audience. Remember, your event should be about solving your audience\u2019s problems and making that your priority rather than spending the majority of it trying to sell.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/lead-generation/how-to-generate-leads-tech-expo/?utm_source=aaILnam\">How to Generate Leads in Tech Expos</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-presentation-is-lackluster\">Your Presentation is Lackluster</h2>\n\n\n\n<p class=\"wp-block-paragraph\">An online event heavily relies on good visuals. So if your visuals aren\u2019t up to par, it\u2019s most likely that your audience will lose interest and abandon your event a little too early.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just about presenting your data and some text and bullet points. In order to leave a lasting impact on your audience, try to lean more towards storytelling throughout your presentation. Having your messages told as stories are much more memorable for your audience than plain facts.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover the <a href=\"https://mercurylabsmarketing.com/lead-generation/webinar-event-for-enterprise-sales-leads/?utm_source=aaILnam\">webinar strategies to generate enterprise sales leads</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-respect-for-your-audience-s-time\">No Respect for your Audience\u2019s Time</h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is another important point to remember. Not respecting your audience\u2019s time is a mistake that quite a few presenters make. Not only will this annoy your audience and even drive them to click out of your event before it\u2019s over, but it also diminishes your credibility.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure that you <strong>start</strong> and <strong>end </strong>your presentation on time.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you planned to have a Q&amp;A session at the end with your audience but you\u2019re running tight on time, it\u2019s wiser to collect their questions and hold a post-webinar Q&amp;A post instead.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, it\u2019s totally okay to have longer events as long as you provide detailed guidance and instruction for your attendees so they won\u2019t be caught off guard.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Boosting your tech sales pipeline using webinar marketing? Check out <a href=\"https://mercurylabsmarketing.com/industries-we-serve/webinar-marketing-for-tech/?utm_source=aaILnam\">Mercury Labs Webinar Marketing Solution for Tech Companies</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t feel intimidated by hosting online events whether they may be big or small. As long as you\u2019re mindful not to commit any of these no-nos, you\u2019re on the right track.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any more questions about what you need to know before <a href=\"https://mercurylabsmarketing.com/webinar-and-virtual-event-marketing/\">marketing your virtual event</a>, Mercury Labs is only one phone call away!</p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this post, we talk about the things you should avoid doing during the promotion phase and the actual day of your virtual event.</p>\n","protected":false},"author":9,"featured_media":55721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-55714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"Learn the right way to host virtual events. 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