{"id":51440,"date":"2019-11-11T14:00:41","date_gmt":"2019-11-11T19:00:41","guid":{"rendered":"https://mercurylabsmarketing.com/?p=51440"},"modified":"2024-02-05T07:31:21","modified_gmt":"2024-02-05T12:31:21","slug":"how-to-create-lead-magnets-for-your-business","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/how-to-create-lead-magnets-for-your-business/","title":{"rendered":"How to Create Irresistible Lead Magnets for Your Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lead magnets are irresistible freebies you give visitors so they will eventually become your loyal customers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although the definition sounds simple, creating a lead magnet that will keep visitors engaged is a tall order for modern businesses.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Why? With all the tools and technology we have, why is it still a challenge?</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It\u2019s a competitive market and you\u2019re not the only one using lead magnets. In fact, 36 percent of businesses are using more than one lead magnet.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Consumers are already aware of businesses using lead magnets so they know how to avoid them.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is challenging, but here\u2019s the good news: it\u2019s not impossible to create an engaging lead magnet.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-lead-magnet-that-really-draws-people\"><b>Creating a Lead Magnet that Really Draws People</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Before we delve into creating lead magnets, here\u2019s a quick question \u2014 why do you need a lead magnet?</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you say that a lead magnet should give you more customers, that\u2019s partly true. That\u2019s because a lead magnet does not give you customers right away. They have to go through a process first before they get to that point.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Therefore, lead magnets attract people who are genuinely interested in your message first. As their interest grows, they become loyal customers who also bring your message to their friends and family.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With that goal in mind, the lead magnet you create should:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be very impressive \u2013 as clich\u00e9 as it may sound, first impressions last</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provide value to your target audience&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Easy to understand \u2013 unless your target audience is a specialized group, you don\u2019t need to use incomprehensible jargon.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Actionable \u2013 they should be easy to do and will yield results</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If your lead magnet does not have even one of the criteria above, you should go back to the drawing board and change it.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you delay this, you are just wasting your time, money, and effort in attracting the wrong people.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the foundation clearly in place, it\u2019s time to create your own lead magnet.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:\u00a0<a href=\"https://mercurylabsmarketing.com/lead-generation/lead-magnet-ideas-grow-sales-pipeline/?utm_source=aaILnam\">10 Lead Magnet Ideas to Grow Your Sales Pipeline</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-different-strokes-for-different-folks\"><b>Different Strokes for Different Folks</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You\u2019d better not suggest creating a downloadable ebook or PDF file that says \u201cDownload it now to grow your business\u201d because that does not work anymore.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The heading of this section is a hint: different strokes for different folks.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In other words, the lead magnet you\u2019ll create depends on the type of business you have. There\u2019s simply no one-size-fits-all type when it comes to attracting prospective customers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you are a graphic designer, the best way to attract prospective clients are free printable templates, vector images, and more. Think of </span><a href=\"https://www.canva.com\"><span style=\"font-weight: 400;\">Canva</span></a><span style=\"font-weight: 400;\"> \u2014 they allow even those with zero graphic design knowledge to create beautiful posters, social media posts, cards, etc. through their free downloadable/printable templates.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you are a restaurant owner, you can give out discounts or promo prices on special days. Another novel idea is to hold a monthly food tasting of your signature or new dishes. You can also create short cooking videos of your bestsellers (just make sure not to disclose your secret ingredient </span><span style=\"font-weight: 400;\">\u263a</span><span style=\"font-weight: 400;\">).</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have an e-commerce store, giving out free samples or discounts of a new or bestselling product never fails. Netflix and Spotify were able to grow their subscribers exponentially using this strategy.&nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Here\u2019s another hint \u2014 if your freebie is so good, they won\u2019t hesitate buying the premium.&nbsp;</b></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even if someone copies your strategy, they cannot copy the experience you are giving.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are other ideas for you:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Meal plans</strong> \u2013 this will not only appeal to food lovers but busy people who might be looking for meal ideas, especially on weekdays. Since people are health-conscious these days, creating healthy meal plans will be more appealing.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Trainings/webinars</strong> \u2013 people thirst for knowledge, especially if it will amp their skills. If you can do it live, the better because you can interact with your target audience and you get to showcase your expertise in real-time. Once people get a taste of your expertise, they will begin to trust you.&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Toolkit</strong> \u2013 if you\u2019re a web or graphic designer, sharing the tools you use to your readers or subscribers is a cool move. Surely, they are curious about what kind of tools you use to create those amazing images and websites.&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Infographic</strong> \u2013 allows you to share important information and statistics in an easy-to-digest format.&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Podcasts</strong> \u2013 if you are able to feature the thought leaders in the niche or industry you are in, you have a great lead magnet going for you. One thing about thought leaders, they\u2019re not difficult to invite because they love sharing their ideas and seeing people grow.&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>White paper</strong> \u2013 this works well in the B2B setting, especially if you want to establish yourself as a leader in your niche or industry.&nbsp;</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Group Membership</strong> \u2013 having access to a community of like-minded people is very appealing because they can learn new ideas, get insights, and have the support they need.&nbsp;</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\">Related:\u00a0<a href=\"https://mercurylabsmarketing.com/lead-generation/how-to-generate-leads-with-outbound/?utm_source=aaILnam\">How to Generate Leads Faster with this Proven Outbound Workflow</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-final-solution-to-the-lead-magnet-question\"><b>The Final Solution to the Lead Magnet Question</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cWhere should I place my lead magnet?\u201d That\u2019s the next most important question after you create it.&nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Should it be a pop-up?&nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to statistics, pop-ups convert to only between </span><a href=\"https://gillandrews.com/popup-statistics-beyond-conversion-rate/\"><span style=\"font-weight: 400;\">1.95 percent and 2.9 percent on average.</span></a><span style=\"font-weight: 400;\"> In other words, they are a bad idea if you really want to attract people.&nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One of your best lead magnets is still your homepage. If you\u2019re not convinced, look at Apple, Food Panda, Spotify, and Netflix among others and learn from them.&nbsp;</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aside from your homepage, you can also place your lead magnet in your blog posts as an internal link or your footer.&nbsp; You can also create a dedicated page that you can easily share on your social media accounts.&nbsp;</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-conclusion\"><b>In Conclusion</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In a day and age where consumers are more informed, it is very hard to convince them to choose you and become your loyal customers. That is why you have to create a very convincing and impressive reason why they should choose you.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So make sure that your lead magnet impresses your target audience \u2014 it should be easy to understand, actionable, and valuable. Otherwise, you are just wasting your time.</span></p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to attract and capture prospects using irresistible lead magnets and find out how free content can kickstart your customer acquisition program.</p>\n","protected":false},"author":9,"featured_media":69169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[],"class_list":["post-51440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"acf":{"cb_acf_post_contact_cta":"Not enough pull on your leads? No need to waste time and opportunities. 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