Here at Mercury Labs we always strive to provide you with the best content from B2B marketing strategies to lead generation and everything in between. With multi-channel marketing being the top marketing approach in our times, we make sure our blogs address relevant issues to your business as well as pose solutions for them.
\n\n\n\nFor this year\u2019s round-up, however, we would like to highlight the best video picks from our Mercury Labs video vault. As much as we like writing about it, we also love presenting you with audiovisual TLDRs.
\n\n\n\nSo without any further ado, here are our top video picks that will guide you through your B2B marketing and lead generation journey.
\n\n\n\nIt\u2019s no secret to anyone working in the business industry that marketing is the number one culprit in taking up most of your time and resources. There\u2019s just too much going on on a daily basis such as planning, chasing deadlines, setting meetings with clients and with your staff. Oftentimes it feels as if you\u2019ve done so much, even too much, and yet you\u2019re still left with lower revenue.
\n\n\n\nIn this video, we provide you with ways to improve your marketing strategies with proper approaches and better time management.
\n\n\n\nA sales call feels like a first date most of the time. There are so many things you want to achieve during your first interaction. You want to be able to put up a good front, impress them, catch their interest, and hopefully, they\u2019ll want to keep going out with you. It\u2019s the same for a sales call. Sometimes they are successful, other times you end the call in defeat. It could\u2019ve been a bad day or bad timing and the prospect was having none of it.
\n\n\n\nIt can happen to the best of us, so it\u2019s important that you don\u2019t feel too bad about it and instead ask yourself, \u201cHow can I recover from this one?\u201d We\u2019re sure you\u2019ve already asked yourself this question countless times, and fortunately for you, we have the answers.
\n\n\n\nHere we give productive and helpful ways to help you get back on your feet after a lousy sales call.
\n\n\n\nRelated: 6 Ways to Overcome (and Win Back) Lost Sales Opportunities
\n\n\n\nIn lead generation, we want to fill our pool of prospects to the brim as much as possible because when there are no leads, there are no sales. The only problem is when your leads are all not sales-ready or the wrong audience for your particular services and/or products. You don\u2019t want to waste your time on dead contacts or even worse, contacts with invalid information.
\n\n\n\nWhat if I told you that there are secret formulas for you to increase your database who are also qualified contacts? Yes, you read that right! Increasing your database should not be a difficult nor complicated task. Spoiler: The secret involves outsourcing.
\n\n\n\nUsually, when we pitch our products to our clients, we like to turn it up to a hundred and give them a whole thesis on how and why our products can help them solve their problems. This may seem good in theory, but our consumers\u2019 time is also ticking by just as fast as ours.
\n\n\n\nWe have to understand how the buying culture has changed. The more you defend and talk about your product, the more the consumer thinks that you might just be compensating for the lack of quality of your product and we all know we don\u2019t want them to think that. Keep your pitch short, simple, and direct. You\u2019ll win them over a lot faster than you think.
\n\n\n\nOf course, to find out how you can execute this, you\u2019ll find it all in the video.
\n\n\n\nHere at Mercury Labs, we can\u2019t stress enough how important multi-channel marketing is in this time and age. It is a must in modern B2B marketing if you want to keep your relations with your clients intact as well as actively engage with them. It\u2019s an effective tool to be used in finding out what your clients are looking for and what piques their interest.
\n\n\n\nTraditional marketing is great, and we still use some of its strategies in our daily marketing, but most of its techniques have now become obsolete so it\u2019s time to move with the times and embrace the modern approach to B2B marketing.
\n\n\n\nWe put this video together to highlight the contrast between traditional and modern marketers. May we encourage you to take a look at it and evaluate which one you are and what you can do to improve and step up your game in multi-channel marketing.
\n\n\n\nRelated: How to Generate Leads Faster with this Proven Outbound Workflow
\n\n\n\nWorking in the corporate world, we understand that we are always in a hurry and we don\u2019t always have the luxury of sitting down and reading a full-blown article. So, we hope that with our top video picks, we helped you gain some insights out of a few minutes of your day!
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