{"id":50580,"date":"2019-09-25T08:00:03","date_gmt":"2019-09-25T12:00:03","guid":{"rendered":"https://mercurylabsmarketing.com/?p=50580"},"modified":"2024-08-05T13:25:22","modified_gmt":"2024-08-05T17:25:22","slug":"optimize-landing-pages-for-multi-channel","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/optimize-landing-pages-for-multi-channel/","title":{"rendered":"How to Optimize your Landing Pages for your Multi-channel Campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong>Landing pages</strong> are essential in any <a href=\"https://mercurylabsmarketing.com/b2b-lead-generation/?utm_source=aaILnamhttps://mercurylabsmarketing.com/content-marketing/mobile-first-indexing-means-seo/?utm_source=aaILnam\">lead generation</a> effort, not only do they help with conversions, but they allow for proper methods of monitoring and tracking to be implemented.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Optimizing a landing page may seem daunting, but there are a couple of things that one can do to make the process easy.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this article, we take a look at the essential optimization procedures for your landing pages, and how you can harness these for maximum conversions!</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-landing-pages-per-channel-not-per-campaign\"><b>Landing pages per channel, not per campaign</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here is one rule that everyone often overlooks:</span> <span style=\"font-weight: 400;\">\u201cYou <em>cannot</em> have a single landing page for everything.\u201d</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It doesn\u2019t matter if it\u2019s a single campaign if the traffic is coming in from a LinkedIn ad or telemarketing qualification calls, it needs to be optimized for that channel of acquisition. This is due to two things.</span></p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It is easier to monitor through the use of a UTM on Google Analytics; this way, marketing teams will know the behavior of clients and prospects on that page.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">It will give you room to customize that landing page for the customer that came in through a different marketing channel.</span></li>\n</ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">By simply acknowledging the fact that they came from a particular channel, your prospects can have the idea that your organization prioritizes giving them customized material. This leads to your brand being known for personalization for its customers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This procedure can be as simple as adding a symbol for the social platform they came in from or acknowledging and thanking them for the fact that they took your call.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/lead-generation/how-to-generate-leads-with-outbound/?utm_source=aaILnam\">How to Generate Leads Faster with this Proven Outbound Workflow</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clean-up-your-landing-page-design\"><b>Clean up your landing page design</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The design of the landing page is essential to its potential to convert your customers. Functional design is a clean design that is clear and one where a customer feels good about themselves. Your customer needs to feel a sense of their \u201cproblem\u201d soon being solved by their \u201cdecision\u201d to use your solution.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your design has to communicate that.</span> So, find out <a href=\"https://mercurylabsmarketing.com/lead-generation/generating-leads-with-your-landing-page/?utm_source=aaILnam\">how to optimize your landing page</a>.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-your-call-to-action-buttons-done-right\"><b>Get your call-to-action buttons done right</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A proper call-to-action button doesn\u2019t stress the visitor out; it gives you a clear message of what click that button will do. Avoid tiny text or ones that deal with pricing.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A great way to improve your CTA buttons is to use a non-standard copy such as \u201cGet *Your Proposed Solution* Now,\u201d by using something like this, you differentiate yourself from your competition who may be using standard CTA button text such as \u201cSign Up.\u201d</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/lead-generation/essential-components-lead-generating-website/?utm_source=aaILnam\">Essential Components of a Lead-generating Website</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prefill-forms-when-you-can\"><b>Prefill forms when you can</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nobody likes long forms on landing pages, but only asking for someone\u2019s email address can be tricky when qualifying prospects. The best thing that you can do is to pre-fill forms whenever you can with what a standard customer would want. For example, if you are offering several packages, and it is a form for information requests, then populate the form with your standard package in the drop-down menu.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This makes your customers\u2019 lives easier.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-testimonials-help\"><b>Testimonials help</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We all know that testimonials help convert, but did you know that keeping them nearer to your Call-to-Action buttons could be the push that you are looking for. However, here are a few rules with the usage of testimonials:</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Make sure they include a photograph of the user.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Full names are more believable than handles \u2013 if you can do both then go for it.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Video testimonials are more valuable than quotes.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-incentivize-or-not-to-incentivize\"><b>To incentivize or not to incentivize</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You don\u2019t always have to give away discounts, but remember the psychology behind giving things away. Prospects will feel like they already owe an organization something, so they have to reciprocate in a way; maybe through a purchase of your product.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-fomo-effect\"><b>The FOMO effect</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">By telling customers that the product or service that they are looking at could be the last thing that they can get their hands on, one adds to the \u201cFear of Missing Out\u201d or FOMO effect. This creates a sense of urgency that can help drive the conversion faster.</span></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-page-load-speeds\"><b>Improve page load speeds</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">An extra two seconds of the loading time is enough to deter your prospects from staying and waiting for your landing page to load. One must make sure that page speed optimizations are done beforehand to prevent this from happening.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/content-marketing/mobile-first-indexing-means-seo/?utm_source=aaILnam\">Mobile-First Indexing: What It Means for SEO and How to Prepare</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-an-exit-popup\"><b>Consider an exit popup</b></h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Think of it this way, you\u2019ve already spent a considerable number of resources trying to get a prospect to get into your landing page, and now they are about to leave for one reason or another. This is time for you to get creative and use an exit popup with something compelling that addresses why they chose to leave.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It can be in the form of an incentive or something convincing enough for them to recheck your landing page.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are many ways to optimize a landing page, but the problem is that not a lot of people take advantage of the many ways to do so. Your landing page is one of the most powerful tools that you have in your pipeline because it serves as a touchpoint for you and your customers. Maximize your social,&nbsp;telemarketing, and sales campaigns today with these simple tips!</span></p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we take a look at the essential optimization procedures for your landing pages, and how you can harness these for maximum conversions!</p>\n","protected":false},"author":9,"featured_media":50583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[6692,13708],"class_list":["post-50580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-blog-awareness","tag-content-awareness"],"acf":{"cb_acf_post_contact_cta":"The lack of optimization may be holding you back. 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