LinkedIn is the biggest professional social platform, and it is one of the most powerful channels of acquisition that we have today.
\n\n\n\nHowever, marketing and selling on LinkedIn can be daunting because it doesn\u2019t function like a regular old social media platform. More so, many are still not aware of how to effectively optimize LinkedIn considering that many businesses nowadays, like lead generation services providers, are leveraging on this platform.
\n\n\n\nIn today’s article, we take a look at the rules you must follow to become effective at finding prospects, generating leads, and winning customers off of this platform.
\n\n\n\nBefore you can even reach out to another person, you have to make sure that your profile is optimized, and we\u2019re not just talking about putting all your achievements on it.
\n\n\n\nYour profile is where potential clients will judge you and your company by. To a certain degree, you are carrying the image of your organization.
\n\n\n\nQuick tips to optimize your profile:
\n\n\n\nNow you can proceed and not be apprehensive if a contact you\u2019re speaking to decides to check out your profile.
\n\n\n\nSee the benefits of the LinkedIn Company Premium Page.
\n\n\n\nMake sure you are friends with a lot of people because the more connections under your belt, the more powerful and engaging your posts will be and the more people will trust you. Invest in a tool that automatically connects you with people or engages them with a message; this will be powerful in the long run. You can opt to message them manually, too, if you want to go after a customized approach.
\n\n\n\nRelated: How to Generate Leads Faster with this Proven Outbound Workflow
\n\n\n\nWant to get noticed without having to message everyone individually? Then, make sure you\u2019re publishing content that everyone likes. By being able to establish yourself as an industry leader, you get to have the ear \u2013 or rather the eyes \u2013 of the people, and this is useful for building goodwill. It also shows that you are an active contributor.
\n\n\n\nFancy connecting with someone that could be a prospect for sales? Then, double it up, by checking out the \u201cPeople Also Viewed\u201d bar to the right. This is where you can find other prospects that are similar to the prospect that you are checking out, and just like you can add more leads to your pipeline!
\n\n\n\nRelated: How to Do LinkedIn Lead Gen the Right Way
\n\n\n\nGood marketing and salespeople know who their rivals are and you can always go find a competitor and check out who they have in their network. This is great for two reasons: first, it gives you a view of the playing field and to what extent they are using the network to scout for prospects, the second is something else entirely.
\n\n\n\nHere\u2019s what.
\n\n\n\nRemember that it is harder and more expensive to sell a completely new customer? The same theory applies here, your competitor\u2019s prospects are now laid down for you, and you can now connect with them, given that they already know what your product or service is. This makes your job easier.
\n\n\n\nDid you know that you can use Boolean searches on LinkedIn? This means that you can combine several keywords and phrases, find specific phrases, limit your search, and refine results quickly and even export Sales Navigator leads once you\u2019ve narrowed down your ideal prospects. This allows you plenty of room to find people that you want to connect with.
\n\n\n\nNow instead of looking for people from the purchasing department only, you can combine that with people who are in purchasing that went to a specific school.
\n\n\n\nThe possibilities are endless.
\n\n\n\nIf you have the resources for it, the LinkedIn Sales Navigator tool is worth taking a look at. It can help you with the way you prospect for new prospects for your pipeline. However, it does cost money, and some may argue that you can manage without it, but given the fact that it was built by the platform itself, it is still pretty indispensable.
\n\n\n\nBy combing LinkedIn prospecting with the other tools in your arsenal, you can create a multidimensional sales experience that combines different channels of acquisition. You can even nurture leads using LinkedIn. Supercharge your pipeline today with these great tips and put your lead generation strategy on the next level!
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