Some say you should use a lower word count, others say make sure that graphics play a larger role, and the rest might disagree altogether. However, what we never really talk about are tactics that you can use to boost your email campaign that has nothing to do with the email itself!
\n\n\n\nYes, you read that right; you can even optimize your email marketing without even focusing on the email itself.
\n\n\n\nIn today’s post, we’ll go over these 4 email marketing tactics – why you should be employing them and how they complement your email lead generation efforts.
\n\n\n\nSo you have already sent your email to your prospect and you\u2019re now left with time on your hands. What do you do?
\n\n\n\nIf you\u2019re using an email tracker you can find out if they\u2019ve already read your message but even if you are, it\u2019s a great idea to follow up on your prospect using other means such as the phone call.
\n\n\n\nThis is effective because it makes the prospect feel like you are providing them with tailor-made services; you are a company that cares, and that you are personal with your approach.
\n\n\n\nHowever, you also have to time it right. You can\u2019t send them three emails in one day and follow up with a phone call before you leave the office. You have to properly space it out in order to make a great follow-up call.
\n\n\n\nNurturing your leads through follow-up calls is considered as one of the most effective email marketing tactics.
\n\n\n\nSometimes persuasion isn\u2019t enough and you have to pre-suade someone before you can even get them to a point of opening your emails. In your email list, how many people are you retargeting on platforms such as LinkedIn or Facebook?
\n\n\n\nThere are a lot more platforms where your potential prospects could be lurking in; having their email is already powerful as it is in this digital marketing age. Wherever your prospects are, there, too, should you be. You want to be able to show them that you are active in the platforms that they are in. This makes you relatable.
\n\n\n\nWhile you\u2019re at it, engage them on these platforms as well if you can, a \u201clike\u201d can go a long way and a well-thought-out comment can really work wonders in enabling relationships to move forward towards growth.
\n\n\n\nIn short, there’s a reason why social is always present in most email marketing tactics lists – it’s just that effective!
\n\n\n\n\n\n\nIf you send an email with links to your web properties and landing pages, then it\u2019s time to think about how they are built.
\n\n\n\nOne thing that some people forget about is conversion rate optimization. This is the study of how to get your customers to convert utilizing the properties that you have online.\u00a0
\n\n\n\nDo you have a proper call-to-action button that is visible? Do you have way too much text that leaves the customer bored? Are you asking for too many forms to fill?
\n\n\n\nThese are all the questions that you should be able to ask yourself when you look at your landing pages. Landing pages have to be able to convert your prospect into doing something.
\n\n\n\nYou have to understand that since your customer is already on your landing page, this already signifies interest in what you have to offer, now that they are already halfway in, what do you do to fully capture their hearts?
\n\n\nThe issue with some of the emails that you send is the way your lists are organized. Yes, you may be targeting per industry using two or three different email campaigns to split-test what works and what doesn\u2019t. However, are you looking at your email list from a different perspective?
\n\n\n\nFor example, when you send an email to a point person in one company, is it enough that you just send it to that person? Sometimes you need to be able to target two or three other individuals that you know will talk about what you have to offer. Remember that DMUs (decision-making unit) are composed of several members.
\n\n\n\nIf you\u2019ve sent it to someone on the sales team, why don\u2019t you consider making an email addressed to a couple of members of both the sales and marketing teams? In this way, you have created buzz and if one person loses your email, you\u2019re sure that you have a backup plan.
\n\n\n\nMake sure that non-responsive contacts on your email lists are frequently cleaned and purged. You do not want to risk your emails being flagged as spammy nor do you want to skew your feedback data by reporting a large number of non-responders when the only issue was that you forgot to clean up your list properly.
\n\n\n\n\n\n\nMarketing is a very holistic science that deals with a variety of different moving parts. If you just focus on one aspect, you tend to forget about the bigger picture. This also halts your creativity and forces you to be one-sided. Make sure you look at the big picture and consider everything \u2013 even email marketing \u2013 from more than one angle.
\n","protected":false},"excerpt":{"rendered":"Email marketing is not just about crafting emails. Here are 4 email marketing tactics that can complement and boost your email lead generation efforts.
\n","protected":false},"author":9,"featured_media":48260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1067],"tags":[6692,13708],"class_list":["post-48259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-blog-awareness","tag-content-awareness"],"acf":{"cb_acf_post_contact_cta":"Find the right things to consider. Let's set you up with what works best for you.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":null,"cb_acf_post_offer_type":"","cb_acf_post_offer":"","cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"\n