Looking for ideas on what to get someone this Father\u2019s Day? Then you came to the right place. The Mercury Labs team recently reached out to a number of top marketing influencers and asked how they choose the perfect Father\u2019s Day gifts. We rounded up their answers in this blog post, and we guarantee you can\u2019t go wrong with the shopping tips they shared.
\n\n\n\nBut besides giving out practical gift-buying suggestions, their responses also gave us a ton of insights on a crucial thing in B2B marketing: understanding what our audience really wants and being able to deliver on these expectations.
\n\n\n\nWhether it\u2019s mapping content to relevant buyer personas, tailoring your messaging strategy to different segments, or adapting your value proposition to a new target market, most of the things we do as marketers simply boil down to figuring out how to best delight potential customers\u2014which is a lot like picking the perfect Father\u2019s Day present.
\n\n\n\nSo, don\u2019t worry if you haven\u2019t yet started shopping for Father\u2019s Day. Use this influencer roundup as your handy gift-buying guide:
\n\n\n\n\n\n\n\n\nKeep it super simple. Think of what they love to eat, drink and do. Pick one or two or three.
\nPam Moore
THE MARKETING NUTZ
Pam Moore, CEO at social media training and consulting agency The Marketing Nutz, suggests finding two or three things that your dad, husband, or grandpa loves to do as a Father\u2019s Day present. I totally agree with this, since I really think experiences make people happier than material gifts.
\n\n\n\n\n\n\n\n\n\n\n\n\nKeep it super simple. Think of what they love to eat, drink and do. Pick one or two or three. Here’s an example… buy them a new 32 oz Yeti cup at Sports Authority. While there pick up a gift card for them to use on their favorite sport or hobby. Then, take them out to eat and talk about all the things they are going to eat, drink and do the next year! You’ll be amazed what a fun day your dad, hubby, son or grandpa has!
\n
\n\n\n\n\nI find that the best gifts, particularly for parents, are ones that incorporate the gift of time spent.
\nMike Alton
THE SOCIAL MEDIA HAT
Mike Allton is the founder of The Social Media Hat, a full-service digital marketing agency, and brand evangelist at Agorapulse. Mike makes an excellent point when he says presents that involve \u201ctime spent\u201d tend to be the best Father\u2019s Day gifts. Again, experiences make us way happier than objects ever could, and that\u2019s a scientific fact.
\n\n\n\n\n\n\n\n\nI find that the best gifts, particularly for parents, are ones that incorporate the gift of time spent.
\n\n\n\nIt’s fine to buy them an item that they need or want, but that relational gift is usually so much more valuable, particularly as we get older and tend to have less time to spend with our parents.
\n\n\n\nWhy not give them a dinner out with you or a trip to the park or a game night? Think of something they love to do and then incorporate yourself into that plan.
\n
\n\n\n\n\nI would love to take both my parents to see the Last Night of the Proms one more time
\nTimothy Hughes
DIGITAL LEADERSHIP ASSOCIATES
Social selling expert Tim Hughes gives a very touching answer to our influencer roundup. He wants to take his parents out to once again experience an activity they both love when they were still young.
\n\n\n\n\n\n\n\n\n\n\n\n\nMy father is 87 has a dementia and lives in a home. He tells us that he has totally lost all memory but for some strange reason he can still recall his love of classical music. He and my mum were big fans of the Proms, they used to go when they were courting and before they had my brother and myself. I would love to take both my parents to see the Last Night of the Proms one more time.
\n
\n\n\n\n\nI think about what he wants and needs then I buy it- this year I got him a subscription to Amazon Prime.
\nSue Zimmerman
THE INSTA EXPERT
Sue Zimmerman helps women entrepreneurs achieve digital marketing success through visual storytelling using Instagram. Sue shares a very short but very sweet answer. At the end of the day, it\u2019s how much dads value something that makes it a perfect gift.
\n\n\n\n\n\n\n\n\nI think about what he wants and needs then I buy it – this year I got him a subscription to Amazon Prime
\n
\n\n\n\n\nSo, think about something your Dad used to do that he doesn’t do anymore. And find something that take him back to the good ole days.
\nJoe Pulizzi
CONTENT MARKETING INSTITUTE
As one of the towering figures in marketing today, Joe Pulizzi certainly knows a thing or two about delivering what people want. That\u2019s why his story about choosing the perfect gifts for both his dad and step-dad is simply priceless. His main takeaway for delighting dads: find something that will take them back to the good ole days.
\n\n\n\n\n\n\n\n\nMy dad is easy to buy for. He’s like me and loves bourbon. Elijah Craig Small Batch to be exact. But my step-father is a different animal. A few years ago I was pondering what to get him and I remembered he used to have a huge vinyl record collection and a big stereo. Vinyl had made a bit of a comeback and the nostalgia of yesteryear was compelling. So I jumped online and ordered him a Crosby portable case record player and went down to the used record store to buy him 5-6 albums I knew he used to have. You would have thought I bought him front row tickets to Hendrix. He loved it.
\n\n\n\nSo, think about something your Dad used to do that he doesn’t do anymore. And find something that will take him back to the good ole days.
\n
\n\n\n\n\nI’m recommending to everybody to give their time: time to listen, time to ask, time to just stay together and create memories from this important present.
\nRobert Katai
BANNERSNACK
Here\u2019s a very interesting response from Robert Katai, digital marketer and content strategist at Bannersnack. Robert\u2019s answer is certainly something we can all learn from. That\u2019s why we saved it for last.
\n\n\n\n\n\n\n\n\n\n\n\n\nMy insight is this: time is the most important piece today. That’s why on Father’s Day I’m recommending to everybody to give their time: time to listen, time to ask, time to just stay together and create memories from this important present.
\n
I hope that helped narrow down your shopping list. It\u2019s not easy to find the perfect gift for the dads you know, but sometimes all it takes is letting them experience something they really enjoy.
\n","protected":false},"excerpt":{"rendered":"Choose the perfect Father\u2019s Day presents to give this year. Learn how the marketing world\u2019s top influencers find gifts that genuinely delight dads.
\n","protected":false},"author":9,"featured_media":47732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[6692,2017,2005,1988,13708],"class_list":["post-47731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-blog-awareness","tag-blog-influencer-interview","tag-blog-influencer-series","tag-blog-shareable","tag-content-awareness"],"acf":{"cb_acf_post_contact_cta":"Father's day isn't just this year. Nail it every time. Find out how we can make that happen.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[13438],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":"","blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"How Do the Top Marketers Shop for Father's Day? - Mercury Labs","description":"Learn how the marketing world\u2019s top influencers find the perfect presents that genuinely delight dads on Father's Day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/growth-hacking/how-top-marketers-shop-for-fathers-day/","og_locale":"en_US","og_type":"article","og_title":"How Do the Top Marketers Shop for Father's Day? - Mercury Labs","og_description":"Learn how the marketing world\u2019s top influencers find the perfect presents that genuinely delight dads on Father's Day.","og_url":"https://mercurylabsmarketing.com/growth-hacking/how-top-marketers-shop-for-fathers-day/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2019-06-13T12:00:10+00:00","article_modified_time":"2026-07-28T12:47:25+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2019/06/Influencer-Interview-Series-How-Top-Marketers-Shop-for-Fathers-Day.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"How Do the Top Marketers Shop for Father's Day? - Mercury Labs","twitter_description":"Learn how the marketing world\u2019s top influencers find the perfect presents that genuinely delight dads on Father's Day.","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"3 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"Influencer Interview Series: How Top Marketers Shop for Father\u2019s Day","datePublished":"2019-06-13T12:00:10+00:00","dateModified":"2026-07-28T12:47:25+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/"},"wordCount":1170,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/06/Influencer-Interview-Series-How-Top-Marketers-Shop-for-Fathers-Day.jpg","keywords":["Blog Awareness","Blog Influencer Interview","Blog Influencer Series","Blog Shareable","Content Awareness"],"articleSection":["Growth Hacking"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/","name":"How Do the Top Marketers Shop for Father's Day? - Mercury Labs","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/06/Influencer-Interview-Series-How-Top-Marketers-Shop-for-Fathers-Day.jpg","datePublished":"2019-06-13T12:00:10+00:00","dateModified":"2026-07-28T12:47:25+00:00","description":"Learn how the marketing world\u2019s top influencers find the perfect presents that genuinely delight dads on Father's Day.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/06/Influencer-Interview-Series-How-Top-Marketers-Shop-for-Fathers-Day.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/06/Influencer-Interview-Series-How-Top-Marketers-Shop-for-Fathers-Day.jpg","width":800,"height":450,"caption":"Influencer Interview Series: How Top Marketers Shop for Father\u2019s Day (Featured Image)"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/how-top-marketers-shop-for-fathers-day/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Influencer Interview Series: How Top Marketers Shop for Father\u2019s Day"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"<strong><em>B2B PR / Content</em></strong>","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/47731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=47731"}],"version-history":[{"count":14,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/47731/revisions"}],"predecessor-version":[{"id":126396,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/47731/revisions/126396"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/13438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/47732"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=47731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=47731"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=47731"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}