![\"Contacts](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/03/Contacts-and-data-mean-they-speak-to-the-right-people.png\")
Businesses who nurture leads make 50% more sales than those who don\u2019t. While your business can\u2019t afford to throw away half of its revenue, you may be concerned that it can\u2019t pay for a specialist agency to generate its leads. However, getting the specialists, or lead generation services providers, to handle your sales is not only a cost-effective way of making money for your business, but it also gives you access to a lot more than a sales team \u2013 as I explain below.
\n\n\n\nDo you have reservations about using an external company for B2B lead generation because you think they\u2019ll take your money and run? That it\u2019ll make a couple of calls and leave it at that? Well, it might surprise you to discover that not only will they deliver you results, but they\u2019ll deliver them in a variety of ways.
\n\n\n\nLead generation companies may specialize in one area, but often they are multi-facet experts who can cover all of the following services:
\n\n\n\nWhile you may think you\u2019re hiring a company to get you more sales (and you\u2019d be right), as you\u2019ve seen from the services above, investing in a lead generation agency can bring a lot more benefit to your organization than just new business.
\n\n\n\nOne of the main problems companies encounter with an in-house outreach program is the resources they have. Good lead generation is about speaking to the right people at the right time and that comes down to having the correct contacts and data \u2013 resources that allow an outsourced lead generation company to speak to the right people.
\n\n\n\nI\u2019ll explain the value of resources to you by using the example of Mercury Labs: Mercury Labs has a large in-house database of over 44 million business contacts from companies across the world. This means it can select from a much wider source of sales leads than your business is able to. Mercury Labs also has 300 data specialists, meaning it can determine which leads are qualified.
\n\n\n\nBuying access to the contacts and data owned by a B2B agency is a quick way of getting the resources you need to generate the leads your company wants. You could direct your own workers to generate leads, but it would take them time to build up a contact list and develop the analytical skills to separate the good leads from the bad.
\n\n\n\nRelated: A Step-by-step Guide to Building and Profiling the Right B2B Leads List
\n\n\n\nWhatever area of B2B your business operates in, one thing will ring true \u2013 the thing that generates revenue for your company is its Unique Selling Proposition (USP). Why? Because it\u2019s the asset you possess which can\u2019t be bought elsewhere. If you want to generate as much money as possible for your business then you need to focus as much of your resources as possible on its USP.
\n\n\n\nOutsourcing your lead generation to an agency allows you to do precisely that.
\n\n\n\nRelated: What to Do After Lead Generation: The Ins and Outs of Appointment Setting
\n\n\n\nThe commission is one of the key features of sales. It gives the sales team an incentive to win more business and takes some of the costs away from the person paying for the service. Outsourced B2B lead generation agencies are sales companies at heart and many of them use a commission-based fee structure. They are geared towards delivering the results your business demands from its lead generation strategy.
\n\n\n\n![\"Result](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/03/Results.png\")
Like other services which you pay for to advance your business \u2013 such as pay-per-click (PPC), or social media marketing (the latter being something you can get from an outreach agency) \u2013 your results are presented as detailed reports that are set against metrics. This means you can see exactly where the campaigns run by your outreach team have succeeded (or failed, as will occasionally be the case from any lead generation strategy). Unveil the top B2B Lead Gen business.
\n\n\n\nThe result is that you can effectively review your B2B campaigns and make sure there is an ongoing improvement in the number and quality of your leads \u2013 especially if you\u2019ve selected an outreach agency that\u2019s working on commission, as it has a vested interest in generating you more and better leads.
\n\n\n\nLearn how to increase your revenue through outsourcing lead gen.
\n\n\n\n![\"Find](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/03/CTA-Blog-1.png\")
Every business has visible costs \u2013 if a company has an office then people know it has to be paid for, if it has staff then outsiders are aware that they earn a salary. But there are many costs hidden away from the public eye, such as insurance, training, sick days, and software. Outsourcing your B2B lead generation allows you to strip away some of these, making it a cost-effective way of earning you money.
\n\n\n\nIf you\u2019re running a B2B ecommerce company, lead generation is the lifeblood of your business. However, it\u2019s not always that easy to generate enough leads to keep your business profitable. Setting up an email list, creating a sales funnel, launching offers, and creating lead capturing assets are just some of the many tactics you can use to find prospects for your business – but these all require significant expertise and investment. Find out the ways to boost your e-commerce campaign.
\n\n\n\n![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/03/Its-a-costeffective-way-of-winning-more-leads-for-your-business.png\")
A lead generating agency, on the other hand, focuses on driving growth for e-commerce businesses. And that\u2019s all they concentrate on. An agency also has its own dedicated staff and optimized systems that are fine-tuned to develop hot leads. Conversely, If you want to carry out your own leads you\u2019ll need to hire and train staff to do it or do it yourself \u2013 each of which costs time and takes your resources away from your business’s USP.
\n\n\n\nBefore choosing a lead generation agency, it\u2019s important to do your research. If possible, scan reviews, and testimonials, and ask for referrals. At the same time, it\u2019s advisable to ask your preferred outsource partner questions about their processes, and tools, whether they have their own customer relationship management (CRM) software, and if it will be able to integrate with your B2B CMS for a seamless experience. In B2B, an individual sales lead or a sale can be worth a lot of capital, so really put some thought into the customer experience journey pre and post-sale.
\n\n\n\nWhile there\u2019s no hiding the fact that using an outreach agency does cost you money, it also saves your business money too. So unless you want to pay the true cost of generating your own leads, you\u2019ll be wise to pass on the hidden costs to the experts.
\n\n\n\nRelated: Mercury Labs Retains Its Position as a Top Lead Generation Expert in 2023
\n\n\n\nAll businesses want to keep costs low and plenty think the answer is to look after everything in-house.
\n\n\n\nWhile there are some things that must be kept in-house, many tasks can be outsourced and dealt with cheaper and more effectively by specialist companies. B2B lead generation is one example of a vital business component that can be outsourced.
\n\n\n\nSo review the five reasons I\u2019ve outlined in this article and if you can\u2019t find a genuine counter to them, get in touch with a lead generation agency today.
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