{"id":45497,"date":"2019-05-01T08:00:51","date_gmt":"2019-05-01T12:00:51","guid":{"rendered":"https://mercurylabsmarketing.com/?p=45497"},"modified":"2026-05-31T19:56:24","modified_gmt":"2026-05-31T23:56:24","slug":"best-lead-nurturing-outcomes","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/best-lead-nurturing-outcomes/","title":{"rendered":"Best Lead Nurturing Outcomes: Insights from Parenthood"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The most often used metaphor experts use when talking about <a href=\"https://mercurylabsmarketing.com/external/brochures/Callbox-Lead-Nurture.pdf?utm_source=aaILnam\"><strong style=\"color: inherit;\">lead nurturing</strong></a> is scoring a date with your ideal partner where first impressions do not make as much impact as they used to. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although that comparison provides a lot of insight, there&#8217;s a better analogy that can provide a multi-faceted perspective on lead nurturing. That is no other than parenthood, specifically that of taking care of a baby. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Why not when parenthood is all about nurturing. And we will use this allegory to provide a balanced insight on how you can take care and guide your <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\"><strong style=\"color: inherit;\">sales leads</strong></a> to <a href=\"https://mercurylabsmarketing.com/growth-hacking/winning-new-and-repeat-customers/?utm_source=aaILnam\">becoming customers</a>.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-setting-up-a-united-front\">Setting up a united front</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Before the baby arrives, parents have already discussed how they&#8217;re going to bring up the child. It is important that the husband and wife agree on each principle or they will end up having a confused child. Worse, they can even do more </span>harm than good to their kid if each of the parents has their own set of rules and nurturing methods<span style=\"font-weight: 400;\">. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the same way, the key departments \u2014 in which case are the marketing and sales departments \u2014 involved in lead nurturing should have a united front, a common perspective.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Like two parents who might not agree on all things but have to reach a compromise to create a harmonious family, your sales and marketing teams need to align themselves with each other to achieve a common goal. Because they are coming from two different viewpoints, they can bring unique and valuable insights to the table and support each other in building customer relationships.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/what-is-smarketing-and-why-its-important/?utm_source=aaILnam\">What is Smarketing? (And Why It\u2019s Important)</a><span style=\"font-weight: 400;\"> </span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-you-don-t-just-feed-the-baby-anything\">You don&#8217;t just feed the baby anything</h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"398\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2019/05/You-don\u2019t-just-feed-the-baby-anything.png\" alt=\"You don\u2019t just feed the baby anything\" class=\"wp-image-45521\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/You-don\u2019t-just-feed-the-baby-anything.png 663w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/You-don\u2019t-just-feed-the-baby-anything-300x180.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/You-don\u2019t-just-feed-the-baby-anything-450x270.png 450w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\n<span style=\"font-weight: 400;\">Babies need food \u2014 that we know without a doubt. However, we don&#8217;t just feed them any food. Moreover, feeding them inappropriately can also cause them to get sick. In the same way, you need to prepare content that is suitable for each sales cycle. </span></p>\n\n\n<style type=\"text/css\">\r\ndiv.cta-box {\r\n  padding: 10px 25px;\r\n  background-color: rgba(95,115,128,0.06);\r\n  border-radius: 3px;\r\n}\r\n\r\ndiv.cta-box a {\r\n  font-weight: bold;\r\n  text-decoration: underline !important;\r\n}\r\n</style><div class=\"cta-box\"></p>\n<p style=\"font-size: 18px;\"><strong class=\"cb-blue-normal\">Tip!</strong></p>\n<p>No matter how great your content is, if given at an inappropriate time, will lose its impact.</p>\n<p></div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So how do you determine what content to deploy to your leads? Customer journey mapping!</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to Moz, there are </span><a href=\"https://moz.com/beginners-guide-to-content-marketing/marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">four stages in the sal</span></a><span style=\"font-weight: 400;\"><a href=\"https://moz.com/beginners-guide-to-content-marketing/marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">e</a></span><a href=\"https://moz.com/beginners-guide-to-content-marketing/marketing-funnel\"><span style=\"font-weight: 400;\">s cycle</span></a><span style=\"font-weight: 400;\"> &#8211; discovery, consideration, conversion, and retention. </span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-1-discovery\"><span class=\"cb-gold-normal\">1.</span> Discovery</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s the stage where you attract leads through engaging content in the form of social media posts, blogs, or video marketing campaigns. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let\u2019s say you are in the food industry niche, and you can create content that ranks well with the keyword, \u201cbest restaurants in (place).\u201d It will attract potential customers to your site while educating and inspiring them at the same time.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-2-consideration\"><span class=\"cb-gold-normal\">2.</span> Consideration</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This stage should <a href=\"https://mercurylabsmarketing.com/lead-generation/lead-nurturing-strategies-to-watch/?utm_source=aaILnam#:~:text=needs%20or%20problems.-,Consideration%C2%A0,-During%20the%20consideration\">inspire curiosity to your customers</a> and gearing them towards a buying decision. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here, your sales team identifies potential problems, forward them to your marketing team who, in turn, create relevant content. At this point, your content should be persuasive and more specific to your target, showcasing your product or service. </span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-3-conversion\"><span class=\"cb-gold-normal\">3.</span> Conversion</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you want to convert your leads, you want to highlight your services or products further. This time, however, your content should be more data-driven. </span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-4-retention\"><span class=\"cb-gold-normal\">4.</span> Retention</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even if your leads become your customer, the journey does not end there. You want them to be repeat customers; thus, you nurture them by creating content in the form of tutorials, support, services, and many more. Sending a follow-up email is also good practice, especially if you want to make another sale.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/stages-of-b2b-sales-pipeline/?utm_source=aaILnam\" target=\"_blank\" rel=\"noreferrer noopener\">Stages of a B2B Sales Pipeline (and Ways to Increase Your Sales Success Rate)</a></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-lead-nurturing-does-not-have-to-be-stressful\">Lead nurturing does not have to be stressful</h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"398\" src=\"https://mercurylabsmarketing.com/wp-content/uploads/2019/05/Lead-nurturing-does-not-have-to-be-stressful.png\" alt=\"Lead nurturing does not have to be stressful\" class=\"wp-image-45522\" srcset=\"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/Lead-nurturing-does-not-have-to-be-stressful.png 663w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/Lead-nurturing-does-not-have-to-be-stressful-300x180.png 300w, https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/05/Lead-nurturing-does-not-have-to-be-stressful-450x270.png 450w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" /></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br> <span style=\"font-weight: 400;\">Lead nurturing, like parenthood, can be stressful. However, there are systems and processes that make both less stressful. For parenting, you need to train your children while lead nurturing, having a CRM, and <a href=\"https://mercurylabsmarketing.com/managed-marketing-automation/?utm_source=aaILnam\"><strong style=\"color: inherit;\">automating your marketing</strong></a> solutions can maximize your efficiency and gain more customer insight. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Some of the areas you can improve when you automate your campaign includes:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"cb-blue-normal\">More personalized content</strong><span style=\"font-weight: 400;\"> &#8211; Your automated <a href=\"https://mercurylabsmarketing.com/growth-hacking/multi-channel-marketing-tools/?utm_source=aaILnam\">marketing tools</a> can help you track your customers\u2019 behaviors allowing you to create more comprehensive lead profiles. Such insight enables you to deliver more specific solutions based on their needs and preferences. </span></li>\n\n\n\n<li><strong class=\"cb-blue-normal\">Targeted list</strong><span style=\"font-weight: 400;\">&#8211; You can use the same information you have in creating customer profiles for <a href=\"https://mercurylabsmarketing.com/external/brochures/Callbox-Lead-Nurture.pdf?utm_source=aaILnam\">building a targeted list</a>. Such a list will save you time, money, and effort, not to mention very profitable. According to the Email Stat Center, segmented email campaigns have generated a 760 percent increase.</span></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-communication-is-the-tie-that-binds\">Communication is the tie that binds</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whether it is in the context of parenthood or marketing, communication is the key to have a successful outcome. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Spouses need to effectively express their feelings, thoughts, and opinions with each other. They also need to have that same level of transparent communication with their kids. </span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">From a business standpoint, your sales and marketing team need to align themselves with each other and also provide leads with relevant and timely content.</span></p>\n","protected":false},"excerpt":{"rendered":"<p>Lead nurturing is like parenthood. Today, we use this allegory to provide a balanced insight on how you can take care and guide your leads to conversion.</p>\n","protected":false},"author":9,"featured_media":45499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[13012,1998],"class_list":["post-45497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-blog-consideration","tag-blog-service-lead-generation"],"acf":{"cb_acf_post_contact_cta":"Focus on outcomes and we'll focus on the leads. 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