{"id":42337,"date":"2019-04-10T08:00:16","date_gmt":"2019-04-10T12:00:16","guid":{"rendered":"https://mercurylabsmarketing.com/?p=42337"},"modified":"2026-06-21T21:18:34","modified_gmt":"2026-06-22T01:18:34","slug":"multi-channel-abm","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/multi-channel-abm/","title":{"rendered":"Winning High-Value Accounts with Multi-Channel ABM"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Winning High-Value Accounts with Mercury Labs\u2019s Multi-Channel ABM Approach\" width=\"1500\" height=\"844\" src=\"https://www.youtube.com/embed/h8PcJUZOtzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe></div>\n</div></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><script></script><script></script></p>\n\n\n\n<h4 id=\"h-video-transcript\" class=\"wp-block-heading cb-heading-secondary\">Video transcript:</h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Andrew heads sales at a B2B tech firm.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">His team leverages multi-channel <a href=\"https://mercurylabsmarketing.com/account-based-marketing-services/?utm_source=aaILnam\"><strong style=\"color: inherit;\">ABM (Account-based marketing)</strong></a>.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With this approach, Andrew\u2019s ABM program is on a winning streak\u2026</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted 6.3x more tier 1 accounts</li>\n\n\n\n<li>Booked 17x more meetings</li>\n\n\n\n<li>Grew pipeline value by 8x</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How?</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">By connecting with the right stakeholders at the right time with the right touch</span></p>\n\n\n\n<h2 id=\"h-step-1-identify\" class=\"wp-block-heading\">Step 1: Identify</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Andrew\u2019s team picked their most promising accounts and mapped org charts for each.</span></p>\n\n\n\n<h2 id=\"h-step-2-expand\" class=\"wp-block-heading\">Step 2: Expand</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">They then researched each contact to build detailed profiles.</span></p>\n\n\n\n<h2 id=\"h-step-3-engage\" class=\"wp-block-heading\">Step 3: Engage</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The team then reached out to contacts via different <a href=\"https://mercurylabsmarketing.com/multi-touch-multi-channel-marketing/?utm_source=aaILnam\"><strong style=\"color: inherit;\">marketing channels</strong></a> and <a href=\"https://www.callbox.com.sg/email-marketing-2/crafting-perfect-personalized-email/?utm_source=aaILnam\">personalized messaging</a>.</span></p>\n\n\n\n<h2 id=\"h-step-4-convert\" class=\"wp-block-heading\">Step 4: Convert</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">They turned contacts into opportunities using a <a href=\"/lead-generation/sales-cadence-examples/?utm_source=aaILnam\">cadence of touches</a>.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In short,&nbsp;multi-channel ABM sets the stage&nbsp;and opens doors for Andrew.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>@media only screen and (min-width: 601px) { .cb-cards { list-style: none; margin-left: 0; } .cb-cards > li { padding: 1.4em; border: 1px solid #e1e1e1; border-radius: 3px; display: inline-block; float: left; width: calc(98%/3); text-align: center; } .cb-cards > li:first-child { margin-left: 0; } .cb-cards > li:not(:first-child) { margin-left: 1%; } }</style></p>\n","protected":false},"excerpt":{"rendered":"<p>Target more tier 1 accounts, generate more sales meetings, and grow pipeline value faster with Mercury Labs\u2019s multi-channel ABM solution. Check out this video.</p>\n","protected":false},"author":9,"featured_media":42376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[2011,1276],"class_list":["post-42337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-blog-service-abm","tag-callbox-video"],"acf":{"cb_acf_post_contact_cta":"Are you winning with multi-channel ABM? 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