If there\u2019s one channel that checks all the boxes in ABM outreach, it\u2019s targeted phone calls. Outbound touches drive ABM results in five crucial areas:
\n\n\n\nTargeted telemarketing helps you achieve all these and more, but it can be a little challenging to translate these into clear actions and actual messaging strategies.
\n\n\n\nThat\u2019s why the Mercury Labs team recently put together a free downloadable resource that includes sample buyer profiles and telemarketing scripts tailored for ABM programs in the IT/software space.
\n\n\n\nWe want this resource to serve as a practical guide and template for everyone looking to use the power of targeted phone calls in ABM. With this downloadable content, you\u2019ll be able to integrate telemarketing into your ABM program in ways that impact results.
\n\n\n\nHere\u2019s a quick preview.
\n\n\n\nA buyer persona represents a specific stakeholder\u2019s characteristics. It summarizes the demographic, professional, firmographic, and psychographic qualities related to a decision-maker.
\n\n\n\nBuyer personas help you segment and personalize your messaging strategy according to the needs and preferences of each stakeholder. That\u2019s why creating reliable buyer personas is critical to the success of your ABM outreach efforts.
\n\n\n\nThis downloadable PDF includes sample buyer persona templates that outline the following characteristics:
\n\n\n\nWe provide a filled-out buyer profile template for each of the four key buyer personas typically involved in software purchases:
\n\n\n\nIncrease your sales with effective cold calling scripts.
\n\n\n\nOne-on-one phone calls with stakeholders form an important component of an ABM outreach strategy. Phone calls work well at nurturing prospects that are in the middle-of-the-funnel (MOFU) stages as well as converting stakeholders during the bottom-of-the-funnel (BOFU) phases.
\n\n\n\nBut live calls are also very effective at connecting with potential prospects during the top-of-funnel stages. That\u2019s because, when combined with other outbound channels like email, targeted calls can help you scale attracting and qualifying stakeholders early in the sales process.
\n\n\n\nFor the downloadable resource, we compiled a complete cold calling script tailored for each of the above-mentioned software buyer personas. Each script covers all the key areas of compelling sales conversations:
\n\n\n\nDiscover how to make your cold calling more effective.
\n\n\n\nThis proven formula for targeted sales conversations works well at engaging different stakeholders in an ABM setting. We provide these actual scripts to serve as your guide or reference when writing your own.
\n\n\n\nOutbound calls help drive results for ABM programs. Our downloadable buyer persona templates and call scripts will help you make the most of this crucial ABM channel. Get your copy today.
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