{"id":40387,"date":"2019-02-28T08:00:58","date_gmt":"2019-02-28T13:00:58","guid":{"rendered":"https://mercurylabsmarketing.com/?p=40387"},"modified":"2026-07-22T12:42:02","modified_gmt":"2026-07-22T16:42:02","slug":"sales-prospecting-workshop-for-ict-companies","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/news-and-updates/sales-prospecting-workshop-for-ict-companies/","title":{"rendered":"Mercury Labs SG to Hold Sales Prospecting Workshop for ICT Companies in SG"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong style=\"color: #014e89;\">The free event brings two of Mercury Labs\u2019s top sales experts for in-depth, hands-on lessons on building and improving a modern ICT sales prospecting process.</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mercury Labs will be hosting a free workshop titled <strong style=\"color: #014e89;\">\u201cSales Prospecting Masterclass for Information and Communications Technology (ICT)\u201d</strong> on <strong style=\"color: #014e89;\">March 29, 2019</strong> at <strong style=\"color: #014e89;\">Found8 @ 79 Anson Road</strong>.&nbsp;</span><span style=\"font-weight: 400;\">The live event aims to equip ICT marketing and sales decision makers with the knowledge and tools to get better results from their prospecting efforts.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Mercury Labs team has put together this masterclass to meet a clear need from ICT sellers to develop a complete, coherent, and consistent <a href=\"https://mercurylabsmarketing.com/lead-generation/understanding-sales-prospecting/?utm_source=aaILnam\">prospecting program</a> that works in today\u2019s ICT buying landscape.</span> </p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The way that ICT customers find, evaluate, and purchase solutions continues to change. Along with this shift, vendors need to transform their <a href=\"https://mercurylabsmarketing.com/event-marketing-services/?utm_source=aaILnam\">marketing and sales processes</a> to adapt to these developments.</span> </p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But, as the huge gap in prospect conversion rates between top-performing and average reps shows (52% vs 19%), it\u2019s clear that there\u2019s still ample room for improvement in most companies\u2019 prospecting processes today.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this workshop, Mercury Labs\u2019s Director of Sales and Marketing, Rebecca Matias, along with the company\u2019s Director of Business Development, Sharifah Aljunied, will give a practical guide to <a href=\"https://mercurylabsmarketing.com/industries-we-serve/saas-lead-generation/?utm_source=aaILnam\">effective sales prospecting</a> in the ICT industry, covering each vital component in the process:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Pinpointing ideal ICT buyers</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Capturing Crucial Prospect Information</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Scoring and Prioritizing Prospects</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Nurturing and Converting Prospects</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Handing Off Prospects to Sales</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Monitoring and Tracking Prospects</strong></li>\n\n\n\n<li><strong style=\"color: inherit;\">Case Studies on Effective Sales Prospecting</strong></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For ICT marketing and sales leaders, this masterclass offers an end-to-end walkthrough of a modern sales prospecting program packed with industry best practices and real-world examples, enabling attendees to:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gain a solid understanding of the modern B2B IT sales process</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Know each component in the IT sales cycle inside-out</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Become proficient in various ICT prospecting strategies</span></li>\n</ul>\n","protected":false},"excerpt":{"rendered":"<p>The free event brings two of Mercury Labs\u2019s top sales experts for in-depth, hands-on lessons on building and improving a modern ICT sales prospecting process. 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