![\"\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2023/02/15-Best-Kept-B2B-Email-Secrets-to-Win-Prospects-Hearts.webp\")
Writing sales emails is probably not your idea of spending Valentine\u2019s Day, but it doesn\u2019t mean you can\u2019t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward – if you put your heart into it, that is.
\n\n\n\n\n\n\n\n\nHow exactly do you win over B2B prospects through emails?
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But how exactly do you win over B2B prospects through emails? Today\u2019s infographic shows 15 proven ways to generate more opens, click-throughs, replies, and conversions. These best practices cover 5 crucial requirements of a compelling B2B email:
\n\n\n\nJust like dating, wooing prospects through emails requires impeccable timing. You need to know the right day and time to send out emails, as well as determine how frequently to stay in touch.
\n\n\n\nThere\u2019s no hard-and-fast rule that tells you the ideal email sending schedule, and different studies in the B2B marketing literature can suggest vastly different email sending times and frequency. This means you\u2019ll have to determine this based on your own experience and requirements.
\n\n\n\nFortunately, marketing project management platform CoSchedule has published extensive compilations of various studies on optimal email schedule and sending frequency, which we can use as starting points to time our emails more effectively:
\n\n\n\nRelated: Sell Smarter with these 6 Email Marketing Automation Workflows
\n\n\n\nIn many ways, subject lines work like pick-up lines. They\u2019re both designed to hook and retain your audience\u2019s attention, and both try to achieve the objective of initiating a conversation.
\n\n\n\nBut, unlike a pick-up line, a subject line (mostly) does away with cheesy puns and wordplays, focusing instead on substance and conciseness.
\n\n\n\nAgain, there\u2019s no magic formula to craft succinct subject lines (although AI seems to be getting better at this task), so you have to test and iterate to find subject lines that work best for you.
\n\n\nAddressing recipients by their first name in the subject line increases open rates by 20%
\nHere\u2019s a couple of things to keep in mind in your quest for a captivating subject line:
\n\n\n\nRelated: Your Email Subject Lines are Subject to Change
\n\n\n\nNow that you\u2019ve gotten your recipient\u2019s attention, it\u2019s time to bring your email\u2019s main message in front of your audience. Getting your message across means applying the right mix of content and design elements on your email body.
\n\n\n\nThe email body is where you deliver what your subject line has set out. It\u2019s where you build the case for taking the action specified later in your CTA, so the components of the email body all need to move toward that direction.
\n\n\n\n![\"right-balance-between-content-and-design-in-the-email-body\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2019/02/right-balance-between-content-and-design-in-the-email-body.jpg\")
There are millions of possible copywriting angles and design choices you can make when developing the email body, and only a handful will actually have a direct, positive impact on engagement, response, and conversions.
\n\n\n\nThe following email body best practices are supported by recent research in B2B email marketing:
\n\n\n\nA quick glance at messages in a typical inbox is enough to tell us that most marketers tend to treat closing lines only as an afterthought. Closing lines play a more important role than simply providing a place for you to sign off.
\n\n\nClosing lines impact whether recipients act or ignore your CTA
\nEmail closings bridge the gap between your message and the action you want recipients to take. If subject lines determine whether a prospect opens an email, closing lines impact whether recipients act or ignore your call-to-action (CTA).
\n\n\n\nTo maximize responses and conversions, consider the following research-backed tweaks to your email closing line:
\n\n\n\nAnyone who has seen at least two dozen rom-coms will eventually notice that practically every movie in this genre includes a climactic scene where one of the lovers chases down the other and make a grand speech in some comically unsuitable setting.
\n\n\n\nWhile the CTA resembles the climax to a story, it\u2019s very different from what happens in a film. Your email\u2019s call-to-action sets the stage for the next step in your relationship with a prospect. It\u2019s where prospects decide how the rest of the story plays out.
\n\n\n\n![\"treatment-group-test-b\"](\"https://mercurylabsmarketing.com/wp-content/uploads/2018/08/treatmen-group-test-b.jpg\")
A/B Test: Putting only 1 CTA lifts CTRs by 42%
\n\n\n\nSo, to improve the chances of prospects acting on your CTA, take these key insights in to account when crafting your call-to-action:
\n\n\n\nRelated: 5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From
\n\n\n\nConclusion: Use these 15 email secrets on your next send-out or campaign, and win the hearts and minds of your target prospects.
\n\n\n\nThis Valentine\u2019s Day, win the hearts and minds of sales prospects with compelling B2B emails. Learn the secrets to improving opens, clicks, replies, and conversions.
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