In 2013, an Adobe report found that marketers felt marketing had changed more in the previous two years than in the past five decades. Today, over five years later, the pace of change has apparently accelerated even more.
\n\n\n\nTake, for instance, the number of marketing technology (MarTech) solutions available today. As of the last count, there are now 6,829 different MarTech products provided by 6,242 vendors spanning 55 categories. This represents a 27% increase from last year\u2019s total, and there\u2019s no sign that things will be slowing down any time soon.
\n\n\n\nThe explosive growth in the number and diversity of MarTech tools is a good indicator of how fast things are evolving in B2B marketing. That\u2019s because many of these tools emerged from marketers\u2019 shifting needs as they keep up with how their customers actually buy.
\n\n\n\nBut without even looking at the marketing world\u2019s MarTech stockpile, every marketer knows we\u2019re living through fast-changing times because of digital transformation. What\u2019s less clear yet greatly more important is how this development impacts our strategies and results.
\n\n\n\nTo help find out, the Mercury Labs team recently published a free eBook that provides an in-depth analysis of how rapid digital transformation is reshaping marketing in nine (9) key B2B industries.
\n\n\n\nThe eBook dissects the trends, stats, and data from a number of sources that tell the story of how marketing is evolving and how marketers are responding in each industry:
\n\n\n\nIn the eBook, we tackle cybersecurity vendors\u2019 tendency to rely on FUD (fear, uncertainty, and doubt) as a messaging strategy and why this approach yields limited success with today\u2019s more informed software buyers. We then talk about some proven alternatives for vendors to follow instead.
\n\n\n\nB2B FinTech continues its double-digit growth as payment platforms, lending solutions, and SaaS-enabled back-office tools start seeing mainstream adoption. The challenge now for B2B FinTech firms is to find a sustainable strategy to influence decision-makers in a buyer-led, consensus-based purchase process.
\n\n\n\nRelated: 5 Essential FinTech Marketing Strategy Tips and Why They Work (callboxinc.com)
\n\n\n\nFor more than half of the businesses surveyed in Interop ITX\u2019s 2018 State of Infrastructure, the need for adequate storage is the biggest factor for their changing business IT systems. But buyers want more than just bigger storage space; they\u2019re looking for a complete solution.
\n\n\n\nCloud solutions\u2019 evolution from cost-saving measures to business-critical investments has created a more diverse ecosystem of buyers. In fact, there are now five broad types of cloud customers, each requiring a different marketing approach. Success in B2B cloud selling will depend on how vendors can identify and connect with these different buyer groups.
\n\n\n\nRelated: Cloudy with a Chance of Fog: A Quick Cloud Computing Update
\n\n\n\nAn increasing number of potential advertising clients are moving campaigns in-house and are opting for project-based arrangements. This has led to a significant drop in new business revenue for creative agencies. As a result, agencies are now devising fresh ways to pitch and close new customers.
\n\n\n\nMarketers in the healthcare space today face unique challenges as they interact with risk-averse buying committees that follow different budget cycles. To thrive in this challenging landscape, healthcare marketers need more innovative ways to engage potential buyers.
\n\n\n\nWith intense competition from new and established firms, unconventional ways that clients choose consulting services, and continued disruptions to consultancies\u2019 core business, it\u2019s a very \u201cturbulent\u201d climate for management consulting companies.
\n\n\n\nRelated: Changes in Marketing for Consulting Firms
\n\n\n\nMarketers in manufacturing industries need to have deep familiarity with the way engineers and technical professionals research and evaluate potential purchases. Thanks to a number of recent industry reports, we now have a clearer picture of how technical buyers arrive at a purchase decision.
\n\n\n\nLike marketers in other industries, telecom vendors also face multiple stakeholders throughout the sales process. Recent research sheds some light on the roles that each decision-maker plays and how each stakeholder impacts buying decisions.
\n\n\n\nTo get an in-depth look at marketing trends in each of these industries, get your copy of the free eBook now.
\n","protected":false},"excerpt":{"rendered":"Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.
\n","protected":false},"author":7,"featured_media":52340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[2027,2026],"class_list":["post-32338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-blog-ebook","tag-blog-industry"],"acf":{"cb_acf_post_contact_cta":"In search of other content like this? Let's hook you up with content that applies to you.","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[32277],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"Mercury Labs Marketing Stats that Drive Top B2B Industries - Free eBook","description":"Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/growth-hacking/top-b2b-industries-key-marketing-stats/","og_locale":"en_US","og_type":"article","og_title":"Mercury Labs Marketing Stats that Drive Top B2B Industries - Free eBook","og_description":"Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.","og_url":"https://mercurylabsmarketing.com/growth-hacking/top-b2b-industries-key-marketing-stats/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_published_time":"2018-12-20T06:39:49+00:00","article_modified_time":"2025-06-16T19:04:48+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2020-BLOG.jpg","type":"image/jpeg"}],"author":"Judy Caroll","twitter_card":"summary_large_image","twitter_title":"Mercury Labs Marketing Stats that Drive Top B2B Industries - Free eBook","twitter_description":"Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.","twitter_creator":"@https://www.twitter.com/JudyCaroll1","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Judy Caroll","Est. reading time":"3 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/"},"author":{"name":"Judy Caroll","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/6a5c37ae8a438ed77d1d358941e9ba6f"},"headline":"Key Marketing Stats that Drive Top B2B Industries in 2020 [Free eBook]","datePublished":"2018-12-20T06:39:49+00:00","dateModified":"2025-06-16T19:04:48+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/"},"wordCount":699,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2020-BLOG.jpg","keywords":["Blog Ebook","Blog Industry"],"articleSection":["Growth Hacking"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/","name":"Mercury Labs Marketing Stats that Drive Top B2B Industries - Free eBook","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2020-BLOG.jpg","datePublished":"2018-12-20T06:39:49+00:00","dateModified":"2025-06-16T19:04:48+00:00","description":"Get industry-specific insights on how marketing is evolving in key B2B verticals and learn how you can better prepare for 2020 and beyond.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2020-BLOG.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/12/By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2020-BLOG.jpg","width":800,"height":450,"caption":"Free Ebook: Marketing Stats that Drive Top B2B Industries in 2020"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/top-b2b-industries-key-marketing-stats/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Key Marketing Stats that Drive Top B2B Industries in 2020 [Free eBook]"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"<strong><em>B2B PR / Content</em></strong>","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/6a5c37ae8a438ed77d1d358941e9ba6f","name":"Judy Caroll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/18808ad58a676f4c1bedcdaa8b59626cd4df998f462a0ec25b164326f55e6e8f?s=96&r=g","url":"https://secure.gravatar.com/avatar/18808ad58a676f4c1bedcdaa8b59626cd4df998f462a0ec25b164326f55e6e8f?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/18808ad58a676f4c1bedcdaa8b59626cd4df998f462a0ec25b164326f55e6e8f?s=96&r=g","caption":"Judy Caroll"},"description":"Marketing Executive at Callboxinc.com | Blogger | Online Marketer","sameAs":["https://mercurylabsmarketing.com","https://x.com/https://www.twitter.com/JudyCaroll1"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/judyc/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/32338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/7"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=32338"}],"version-history":[{"count":22,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/32338/revisions"}],"predecessor-version":[{"id":113091,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/32338/revisions/113091"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/32277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/52340"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=32338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=32338"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=32338"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}