What\u2019s worse than getting little traffic to your website is your visitors leaving without converting or making any purchase.
\n\n\n\nThere are many reasons why it happens. It\u2019s either they don\u2019t need what you offer them, or what you offer is more than they need. You might offer a downsell, but it doesn\u2019t seem to be working. You scratch your head and ask why.
\n\n\n\nThinks about this:
\n\n\n\nIf you are an internet service provider offering a 30% discount for those who will purchase a one-year subscription of your $247/month plan with a 10Gbps up/down speed, a company that is already earning a large revenue will easily convert. However, that offer might be overwhelming to a startup that is just starting to break into the market. Even if you put a one-month limited offer condition to your offer, the probability of them converting is slim unless they are big risk takers.
\n\n\n\nTherefore, they clicked the button to leave your site and look for better offers. Before they leave, however, a pop-up appears offering them a $50 Mbps plan at $35/month with a 15% discount for a one-year subscription. That might not be as fast as 10 Gbps but fast enough for their needs and at the price they can afford.
\n\n\n\nCongratulations! You have just converted them and made them purchase from you just as they are about to leave your site without doing anything.
\n\n\n\nYou have also witnessed the power of exit-intent technology.
\n\n\n\nExit-intent technology, as shown by the example above, is an innovative tool used in digital marketing that tracks the behavior and mouse clicks of your visitors, most especially if they are about to leave your site without making any purchase.
\n\n\n\nOnce it detects the visitor is leaving, it presents captivating information to re-engage the customer, so they don\u2019t leave without learning about the best product offers you have. These messages come in different forms, such as discount deals, special offers, content upgrade, and newsletters.
\n\n\n\nIf you haven\u2019t used exit-intent in your marketing efforts, it\u2019s time to utilize its power. Xeroshoes, the company that created unique footwear called barefootwear, which simulates barefoot running, was able to convert 28.4% of their abandoning visitors into buyers after using the exit-intent on their website.
\n\n\n\nRelated: Essential Components of a Lead-generating Website
\n\n\n\nYour visitors are the people you want to convert; thus, it makes sense to understand them first before you can even tailor a strategy to convert them.
\n\n\n\nHow can you do that?
\n\n\n\nYou talk to them and find out what they want, why they are leaving, and at what point they leave. You can use surveys or questionnaires with a few questions. It will further motivate them if you offer them something in return when they answer the survey.
\n\n\n\nThe answers you can get might vary depending on the traffic source they came from. A visitor coming from Facebook might be looking for a different offer than the one coming from Google search. In the same way, a person who left your customer page might need something different than the one leaving your support page.
\n\n\n\nAside from talking to them, you can also analyze their behavior using Google Analytics. Find out what actions the different kinds of traffic (organic, direct, referral) have when they visit your site. Where do they abandon your site? What page do they stay the longest or the shortest?
\n\n\n\nKnowing what your visitors want and understanding their pain point allow you to gain insight on how you can re-engage your prospects before they leave.
\n\n\n\nRelated: B2B Chatbots and How This Tech Can Improve Your Conversions
\n\n\n\nCustomizing your message according to the individual needs of your visitors is time-consuming since each person is unique. What you can do is segment your visitors based on the information you got. You might not be able to create a message for each of them, but you can still create personalized messages based on their interests.
\n\n\n\nThat will make your target audience feel valued and when they feel that, they convert.
\n\n\n\nEventually, those new conversions become buyers and your revenue increases.
\n\n\n\nHow do you segment?
\n\n\n\nPage level targeting is another strategy for delivering a personalized message to your visitors. What you do is customize your message based on the page your visitors were viewing before they decided to leave.
\n\n\n\nRelated: 5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From
\n\n\n\nAs mentioned earlier, an exit-intent can come in different forms but with the sole purpose of telling your visitors not to leave because you have a better offer. However, there\u2019s also an art on how to effectively use each of these forms of the exit-intent.
\n\n\n\nOffering a discount code at a point where they want to abandon their cart is a good strategy; however, it might not be enough to convince them to stay. Other alternatives include starting a live chat or offering to call them so you can ask how you may help them. These methods will also help you find out what prevented them from making the purchase.
\n\n\n\nYou can also send them an automate email flow to check if they have made the purchase or not. Just make sure that the exit-intent popup will only show once every session.
\n\n\n\nYou should take caution in offering a discount code at this point because you might not get the high-quality answer you might be expecting. Instead, you can direct your visitors to a landing page where you can check how much time they have spent reading and answering your survey. The length of time they spent is a good indicator of whether it is spam or not. Also, make sure to make the survey quick and concise, or they will abandon your site completely.
\n\n\n\nIf your visitors want to abandon your site, you can present them with your newest products and redirect them to that page. To catch their fancy, this exit-intent form should have high-quality images of your products because our brains can process pictures much faster than words. If the product you\u2019re offering requires some special technical knowledge, you can provide a how-to guide on how to fully utilize that product.
\n\n\n\nNo matter what purpose your exit-intent is for, they should always be a popup, and they should be eye-catching enough without diverging from the general design and color of your website.
\n\n\n\nRelated: What is Conversion Rate Optimization and Why Your Website Needs It
\n\n\n\nLearn how to leverage exit-intent technology on your web property and start converting those abandoning visitors into leads or subscribers.
\n","protected":false},"author":9,"featured_media":69623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[1989],"class_list":["post-28269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-blog-services-lead-generation"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"\n