{"id":28098,"date":"2018-08-21T20:00:37","date_gmt":"2018-08-21T12:00:37","guid":{"rendered":"https://mercurylabsmarketing.com/?p=28098"},"modified":"2024-10-17T14:19:25","modified_gmt":"2024-10-17T18:19:25","slug":"traditional-marketing-tactics-digital-age","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/lead-generation/traditional-marketing-tactics-digital-age/","title":{"rendered":"Traditional Marketing Tactics That Still Work In The Digital Age"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The internet has become a battleground for marketers. These are increasingly competitive internet marketers who make it harder to stay on top of search engine sites and <a href=\"https://mercurylabsmarketing.com/appointment-setting-lead-generation/?utm_source=aaILnam\">lead generation.</a></span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The statistics are alarming.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A look at the previous years reveals that Social Media traffic has decreased by 50%.</li>\n\n\n\n<li>Facebook Ads are working only for 40% of digital marketing strategies. Even organic ads hover at a mere 2%.</li>\n\n\n\n<li>Pay-Per-Click (PPC) that was all the rage last year revealed a mediocre conversion rate below 1%.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Email marketing seemed to fair better. On the other hand, email marketers note the struggle to reach their target audience who get an average of 121 emails per day, plus promotional emails.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Search engine optimization or SEO strategies remain to be vital in working with lead generation. Still, the competition for the same SEO keywords is like a breeding ground for crabs, each wanting to get ahead of the other.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In fact, growing website traffic has become the top priority for more than half of digital marketers. In particular, 61% of these marketers reveal building organic presence and SEO as their top priority in 2018.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-what-are-we-leading-towards\">What are We Leading Towards?</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">No matter which modern advertising tactic you use, that strategy will go through the same cycle as every other strategy\u2014from conception and testing to finding success and facing the inevitable saturation of your methods.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the process, we have forgotten old school marketing techniques and focused on inbound noise instead.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This year, more and more marketers are forced to look back. They start to rethink these old marketing strategies. Now is the time to revive these tactics and make them work in the <a href=\"https://mercurylabsmarketing.com/growth-hacking/optimizing-sales-through-digital-transformation/?utm_source=aaILnam\">modern digital landscape</a>. Let\u2019s tackle them one by one.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-1-success-in-snail-mail-marketing\"><span class=\"cb-gold-normal\">#1</span> Success in Snail Mail Marketing</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You\u2019d think that in the digital age, direct mail is dead.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That\u2019s a myth.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s outdated, but the wheels have turned, and its efficacy rate is shocking.</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Marketers who sent their message through direct mail saw their response rate increase by 10 and even 30 times more than through their efforts in email marketing.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Outreach emails for the sake of landing leads and sales are sent to spam and promotional folders.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">On the one hand, 100.7 million adults in 2016 purchased through a catalog.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">These consumers believe that direct mail adds the personalized touch that online interactions lack.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Your leads have flooded inboxes, but their mailbox at home still has space.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Despite the decline of direct mail sent in the past decade, it is reaping a return on investment of 15 to 17%, on average.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">There is less competition via direct mail. Meanwhile, email marketing has become saturated.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even Conversion Fanatics, an SEO company, turned to direct mail with a 25% response rate which happened to be big-ticket clients.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The marketing team of Intronis, a cloud backup and data protection company, leaned in favor of direct mail. They invested as much as $10,000 and raked in 700% ROI.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you like to make a significant impact on your annual revenue, target the big clients. Surprisingly, direct mail is the fastest and most effective way to get big-ticket deals.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-2-one-on-one-with-clients-and-serve-their-individual-needs\"><span class=\"cb-gold-normal\">#2</span> One-on-one with Clients and Serve their Individual Needs</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Account-based marketing (ABM) is not as old school as direct mail. However, it is built-in older marketing strategies that understand and apply personalization.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These days, marketing campaigns personalize their lead outreach by calling the client by name. Still, the message is a cookie-cutter one with generalized pain points.</span></p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"> Optimizely is one of the companies that had success using the ABM strategy. They targeted 26 different accounts, focusing their efforts on these handfuls.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Among their target market was Microsoft.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Optimizely provided a fully custom experience for their target market specific to their pain points and desires.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">The result is a 117% elevation in account signups.</span></p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On average, marketers who employ ABM strategies reap 97% ROI.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here is how you can use the ABM strategy for your business:</span></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Study and determine which types of account demographics result in more sales.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify businesses that match these demographics and will benefit the most from your products or services.</span></li>\n\n\n\n<li><span style=\"font-weight: 400;\">Personalize your message to every target account.</span></li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The ABM strategy focuses on building real relationships with clients. It drives in massive sales and improved relationships between the client and the company.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/account-based-marketing-delivers-highest-roi/?utm_source=aaILnam\" target=\"_blank\" rel=\"noreferrer noopener\">Account-based Marketing: Why It Delivers the Highest ROI</a></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-3-the-power-of-networking-in-a-conference\"><span class=\"cb-gold-normal\">#3</span> The Power of Networking in a Conference</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nowadays, it is considered time-consuming and a waste of money to attend conferences.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Meanwhile, companies like HubSpot rake in thousands of new leads attending conferences.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Think of $10,000 spent on conferences as an investment. Connecting to sponsors and partners in these conferences can quickly pay you a higher ROI.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A Google search will reveal hundreds of sponsors in a single conference, ranging from small businesses to large companies.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Using this data, you can analyze these companies beforehand.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you do conferences right, you can leverage a sponsor list to create a personalized sales pitch and land the big-ticket clients.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just remember to study, plan, and specify your objectives, goals, and strategy before networking to the partners in a conference.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-final-thoughts\">Final Thoughts</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The resurgence of old marketing strategies does not go to say that digital marketing efforts don\u2019t work in 2018.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Combine digital marketing strategies with direct mail, ABM, and personalized networking in conferences, you have yourself a better game this year.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s all about directing your efforts in a market that is still wide and open, and then building relationships that encourage clients deeper into the funnel.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Now we know it\u2019s best not to judge a strategy based on its old and tattered cover.</span></p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-build-your-digital-presence-attract-the-right-audience-and-engage-potential-customers-with-the-help-of-callbox-s-integrated-digital-marketing-solutions\"><span style=\"font-weight: bold;\">Build</span> your digital presence, <span style=\"font-weight: bold;\">attract</span> the right audience, and <span style=\"font-weight: bold;\">engage</span> potential customers with the help of Mercury Labs&#8217;s integrated Digital Marketing Solutions.</h4>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s revisit and explore the traditional marketing strategies that still thrive in the today&#8217;s modern digital marketing landscape.</p>\n","protected":false},"author":9,"featured_media":68959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[35],"tags":[1998,1988],"class_list":["post-28098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-blog-service-lead-generation","tag-blog-shareable"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A 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