Telemarketing \u2013 or cold calling \u2013 is pretty much still in practice in many companies today. Even with the advent of newer technology, there is still a large market for leads that can be converted through the telephone.
\n\n\n\nWhy? Simply put, it still works.
\n\n\n\nIn this short article, we\u2019ll discuss some of the spiels that a lot of telemarketers have been getting wrong for ages and we\u2019ll help you be even more effective in this form of marketing. Grab a notepad and a pen and let\u2019s get right to it!
\n\n\n\nPicture this, you\u2019re in your office, and you\u2019re having a terrible day. Half your staff has called in sick and to top it off you\u2019ve got a deadline that can\u2019t be met.
\n\n\n\nThis might be a little too much, but believe it or not, it happens more than we want it to. Now, imagine receiving a telemarketer reading off of a script first thing in the morning?
\n\n\n\nThe scene sounds terrible right? More often than not, people don\u2019t like telemarketers because at times it seems as if they are reading from a script and unable to strive to meet particular needs.
\n\n\n\nYou have to make sure that you do not sound too scripted and care about the prospect. Some people have bad days, and not all people are the same.
\n\n\n\nIf you have a script, make sure you still adapt to the demeanor of the person you\u2019re talking to. Speaking of scripts, here are free sample telemarketing scripts for all industry types.
\n\n\n\nRelated: Sales Call Success with A Perfect Telemarketing Script
\n\n\n\nWe know your time is valuable and that\u2019s why you want to do your best to close a sale as quickly as possible. However, pitching too early might lead to a higher degree of rejection.
\n\n\n\nBefore you even pitch you should build rapport first, i.e., you have to get the person to like you to a certain degree.
\n\n\n\nPitching too early will make it seem as if you\u2019re too hungry for a sale. People don\u2019t like this. Try to build yourself up before you put your product forward. You\u2019re the brand ambassador at this point. Using reliable virtual phone services can also help ensure clear and professional communication during early conversations.
\n\n\n\nRelated: Ditch that Pitch: The Case Against Selling to First-Time Prospects
\n\n\n\nBelieve it or not, the point detailed above is as worse as being too pushy with your sale.
\n\n\n\nWhen a person says \u201cno\u201d to the proposal that you have, you have to learn to back down and accept it. Let\u2019s face it, you will get a lot of rejection, but you have to understand that you can\u2019t be too pushy.
\n\n\n\nBeing polite and accepting no as a favorable response gives you and your brand credibility and professionalism.
\n\n\n\nYou never know, the next time you call them up they might be interested in another product or service.
\n\n\n\nRelated: How to Handle Early Sales Objections, According to Science
\n\n\n\nThink about this phrase for a while:
\n\n\n\n\u201cPeople like being heard.\u201d
\n\n\n\nThis means that you have to listen more than you speak, listen to what the prospect has to say, and find ways of using your product to solve their problems.
\n\n\n\nRemember that people generally do not like spending money, but they do enjoy having their problems solved for them.
\n\n\n\nIt makes you come off as polite, and it helps sales. Sometimes they might not be interested in your current product, but another thing that you are also selling.
\n\n\n\nDo you like people mispronouncing your name? Neither does the person that picks the phone up.
\n\n\n\nThere\u2019s this adage that goes, \u201cIf you don\u2019t have anything good to say, don\u2019t say anything.\u201d
\n\n\n\nIf you feel as if you\u2019re going to get someone\u2019s name wrong, then avoid saying it altogether, find a way to pronounce it accurately, or skip the call for today.
\n\n\n\nBeing unable to pronounce someone\u2019s name correctly is unprofessional, and it\u2019s even worse if you can\u2019t pronounce the company\u2019s name properly.
\n\n\n\nIt makes you come off as unprofessional, lazy, and unknowledgeable about what the people on the other end of the line provided.
\n\n\n\n\n\n\n\n\nTip: To avoid this mishap, it\u2019s best practice that you research and profile your prospect first.
\n
Sometimes it may seem as if we\u2019ve been having a shortage of friendly people. While you want to be familiar with the person you are talking to over the phone, you can\u2019t be too comfortable with them.
\n\n\n\nBeing too comfortable over the phone is counter-productive, it establishes that you will do everything to make a sale.
\n\n\n\nThe person you\u2019re talking to already knows that you are trying to push a product, so keep it cordial and jolly, but don\u2019t be overly familiar.
\n\n\n\nTelemarketing doesn\u2019t have to be so difficult. If you were to combine the proper balance of friendliness, professionalism, and the sale, you\u2019ll surely make more conversions than you would initially think.
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