{"id":27168,"date":"2018-07-17T02:00:35","date_gmt":"2018-07-16T18:00:35","guid":{"rendered":"https://mercurylabsmarketing.com/?p=27168"},"modified":"2026-04-01T08:36:45","modified_gmt":"2026-04-01T12:36:45","slug":"5-types-interactive-content-boost-engagement","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/content-marketing/5-types-interactive-content-boost-engagement/","title":{"rendered":"5 Types of Interactive Content and How They Can Boost Your Engagement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The most commonly used phrase with digital marketers and content creation is \u201ccontent is king.\u201d Marketers also know that content release has been increasing and we\u2019re all striving to keep with the pace. However, how much of your content can be considered \u201cinteractive content\u2019?</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We understand that your graphics and content team struggle to release infographics on a regular basis and making videos is hard work, but don\u2019t worry we\u2019ve got you.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this short article, we\u2019ll give you a couple of ideas on how you can boost engagements, stimulate potential leads and make sure nobody is bored with our interactive content tips.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-defining-interactive-content\">Defining Interactive Content</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">People like to translate content to be in the form of traditional blog posts and white papers, but it\u2019s more than that. Even videos aren\u2019t considered interactive content any longer.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interactive content is anything that you release that your current customers and potential lead can interact ranges. You know those quizzes that used to be so popular that we got distracted for hours on our desks? That\u2019s interactive content for you.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The reason that this type of content is getting traction is that people are starting to crave more value with the things that we see online. Think about it this way, don\u2019t blog and guest posts get boring after a while?</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For you to market to people, you have to relate to people, and everyone likes stimulation!</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/content-marketing/happy-independence-day-break-free-content-marketing-trap/?utm_source=aaILnam\">Happy Independence Day! Now Break Free from the Content Marketing Trap</a></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-5-types-of-interactive-content-that-you-can-use\">5 Types of Interactive Content (That You Can Use)</h2>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-1-the-calculator\"><span class=\"cb-gold-normal\">#1</span> The Calculator</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Free calculators are not just for people who want to determine how much their mortgage is going to cost; it can range from everything from productivity calculators to even one that calculates your anchor text percentage (excuse the digital marketing example).</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The beauty about the calculator is that you\u2019re providing value that they can keep, download or even bookmark. You know your customers are going to use it and if you design it well enough, you\u2019ll have brand recognition instilled in their minds every time they decide to utilize it.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A calculator can also be in the form of a spreadsheet, and it can be used as a lead magnet \u2013 if you\u2019re into that sort of content placement.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-2-the-webinar\"><span class=\"cb-gold-normal\">#2</span> The Webinar</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We think we can speak for everyone when we say that at one point,&nbsp;school&nbsp;does get boring, but you\u2019ll often hear about people paying hundreds of dollars for a webinar because it interests them.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Instead of offering a paid webinar and try to market it, why don\u2019t you provide a free one where you can see the dynamism of your offerings. The great thing about a webinar is that you establish your value in the industry by being willing to educate people for free.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Doesn\u2019t that sound great?</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-3-an-event\"><span class=\"cb-gold-normal\">#3</span> An Event</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have the budget for it, then an event is an even better way for you to get people to interact with your company. We don\u2019t think that there is anything as dynamic as this.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It allows you to invite movers and shakers in the industry and helps you get a feel for the crowd that you will be marketing to. This is probably one of the ultimate ways that you can interact with your customers.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/how-to-get-tangible-roi-in-joining-events/?utm_source=aaILnam\">How to Get Tangible ROI in Joining Events</a></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-4-quizzes-and-games\"><span class=\"cb-gold-normal\">#4</span> Quizzes and Games</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Everyone gets bored at work and what better way to entertain and stimulate by using games! Alright, we might not have a developer in our midst right now, but creating a simple quiz online is enough to keep readers and visitors interested.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you play your cards right, you can even turn it into a landing page for your company. Learn to use games and quizzes to appeal to your audience directly, if you\u2019re marketing to digital marketers, a title such as, \u201cConvince Us That You Know SEO\u201d is always better than the \u201c50 Question SEO Quiz.\u201d</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-5-product-pickers\"><span class=\"cb-gold-normal\">#5</span> Product Pickers</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here\u2019s a quick idea for all of you with a multiple range of products, instead of trying to get your potential customer to read through endless data sheets about your offerings, why don\u2019t you build a \u201cproduct picker\u201d that tells them what they need instead of making them do the research.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even Apple has a compare and contrast option on their website now because it makes a buying decision more accessible if you make the comparisons for them based on their unique traits.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-secondary\" id=\"h-final-words\">Final Words</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you can see, creating interactive content is not that hard, and there are plenty of options available for any budget that you have. The only thing you have to remember is that people don\u2019t like getting bored on purpose; so make things fun and spice up your web properties with these tremendous interactive content marketing ideas.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So what are you waiting for? Skip the infographic or blog post this week and host a free webinar instead!</span></p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-gauge-and-explore-the-targeted-marketing-potential-for-your-industry-using-our-interactive-insights-tool\">Gauge and explore the targeted marketing potential for your industry using our interactive insights tool</h4>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s go over some interactive content ideas that can spice up your web properties to boost engagements and attract more leads.</p>\n","protected":false},"author":9,"featured_media":27169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[1068],"tags":[200,1981],"class_list":["post-27168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing","tag-interactive-content"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"webinar","cb_acf_post_offer":[55738],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":null,"blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A 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