{"id":26661,"date":"2018-07-05T20:00:42","date_gmt":"2018-07-05T12:00:42","guid":{"rendered":"https://mercurylabsmarketing.com/?p=26661"},"modified":"2026-04-23T07:59:53","modified_gmt":"2026-04-23T11:59:53","slug":"account-based-marketing-delivers-highest-roi","status":"publish","type":"post","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/","title":{"rendered":"Account-based Marketing: Why It Delivers the Highest ROI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are different types of marketing available to all of us who are heavily involved in B2B marketing, and more often than not, it all becomes a blur. However, there is one tried and tested form of marketing that we should always devote our attention to, and that is <a href=\"https://mercurylabsmarketing.com/account-based-marketing-services/?utm_source=aaILnam\">account-based marketing</a>.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It sounds fancy we\u2019ll agree, but it is such a simple principle if you think about it. <strong>Account-based marketing</strong> (or ABM) is the opposite of what marketers are almost always guilty of doing. Instead of trying to appeal to everyone, it aims to try to target valuable time and resources towards a specific niched out audience.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related: <a href=\"https://mercurylabsmarketing.com/growth-hacking/build-account-based-sales-opportunity-plan/?utm_source=aaILnam\">How To Build An Account-based Sales Opportunity Plan</a></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ready to enter the world of ABM? This article will run you down with the basics and how you can utilize this form of marketing to maximize conversions and efficiency.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-the-benefits-of-account-based-marketing\">The Benefits of Account-based Marketing</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are a lot of benefits to account-based marketing, and some people fail to recognize all of these benefits.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-resource-use-is-efficient\">Resource use is efficient</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Forget about blasting every single prospect that you might have and start focusing your efforts on one particular segment, niche or group of people.&nbsp;This&nbsp;makes more sense fiscally, and it minimizes resource wastage, whether it is time or money.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-the-response-rate-is-better\">The response rate is better</h3>\n\n\n\n<p class=\"wp-block-paragraph\">Account-based marketing involves specialty marketing and sales.&nbsp;This&nbsp;helps you create campaigns that resonate better with your targets. A campaign that appeals to your&nbsp;target&nbsp;converts better than a more generalized one.</p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-you-can-align-your-sales-and-marketing-teams-better\">You can align your sales and marketing teams better</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https://mercurylabsmarketing.com/growth-hacking/what-is-smarketing-and-why-its-important/?utm_source=aaILnam\">Smarketing</a>&nbsp;is not just a buzzword that has been around since 2007, it is considered the future. One of the predicted ways that you can pursue growth is through the proper alignment of sales and marketing. It allows for enhanced directives and clear funnels for leads.</p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-the-feedback-system-is-more-accessible-to-track\">The feedback system is more accessible to track</h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is a certain sense of clarity that can be obtained with ABM and it is&nbsp;usually&nbsp;because everything is focused narrowly.&nbsp;The <a href=\"https://mercurylabsmarketing.com/growth-hacking/marketing-investments-why-business-analytics-really-are-worth-the-time-and-money/\">analytics</a> is&nbsp;clearer, and it&nbsp;is naturally structured&nbsp;in a way where you can quickly check tracking and feedback.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you can see, there are a lot of benefits to employing an account-based marketing system and getting your sales alignment in check for maximum streamlined conversions.</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-how-do-you-move-towards-abm\">How Do You Move Towards ABM?</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You don\u2019t have to devote the entire resources of your firm to ABM, but having a certain number of resources working towards an ABM goal can be extremely helpful in generating revenue. There are a couple of things that you have to keep in mind when starting with account-based marketing.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-1-identification-of-key-accounts\"><span style=\"color: #ffca09;\">#1</span> Identification of Key Accounts</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are plenty of ways to go about this, and there are a couple of key takeaways in this first step of ABM. First of all, it is not just the purchase potential that you have to look at; the potential for repeat purchases also has to be taken into consideration. The regular things to look out for are their influence in the market and how you can position yourself to make better margins.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how to<a href=\"https://mercurylabsmarketing.com/growth-hacking/how-to-reach-c-level-decision-makers-and-boost-b2b-sales/?utm_source=aaILnam\"> Reach C-Level Decision Makers and Boost B2B Sales</a></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-2-establish-the-aim-of-personalized-content\"><span style=\"color: #ffca09;\">#2</span> Establish The Aim of Personalized Content</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">ABM thrives in personalizing campaigns for specific groups of people, what is generally appealing cannot accurately be described as individually attractive and you should take your time in crafting <a href=\"https://mercurylabsmarketing.com/content-marketing/content-intelligence-create-smarter-content/?utm_source=aaILnam\">content that&nbsp;is targeted</a>&nbsp;towards your segment.&nbsp;This&nbsp;is not just about making people feel a certain way, but it&nbsp;is gauged&nbsp;towards solving problems and challenges in the workplace.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-3-channels-are-important\"><span style=\"color: #ffca09;\">#3</span> Channels Are Important</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The truth is everyone is going to be tuned on a specific \u201cchannel\u201d depending on his or her position. Ensuring that you are hitting a particular market in the channel that they frequent \u2013 mobile, email, web, etc. \u2013 is as important as creating the proper content for their niche. Make sure that you are <a href=\"https://mercurylabsmarketing.com/growth-hacking/targeted-b2b-marketing-guide-checklists-worksheets/?utm_source=aaILnam\">hitting the channels that they frequent</a>.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\">Related:&nbsp;<a href=\"https://mercurylabsmarketing.com/growth-hacking/understanding-multi-channel-cross-channel-omnichannel-marketing/?utm_source=aaILnam\">Understanding Multi-channel, Cross-channel and Omnichannel Marketing</a></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-4-pay-close-attention-to-your-campaign\"><span style=\"color: #ffca09;\">#4</span> Pay Close Attention To Your Campaign</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You have to make sure that the campaign that you are targeting is adequately tweaked and coordinated to ensure that you are achieving maximum results.&nbsp;This&nbsp;means being able to reply on time, automating the other aspects of your campaign, and making sure that everything is on schedule.</span></p>\n\n\n\n<h3 class=\"wp-block-heading cb-heading-secondary\" id=\"h-5-the-feedback-system-is-going-to-matter\"><span style=\"color: #ffca09;\">#5</span> The Feedback System is Going to Matter</h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We cannot stress this enough, for anything to be effective, you have to look at how it has been performing and&nbsp;adjust&nbsp;it accordingly. Results matter and they paint a picture of <a href=\"https://mercurylabsmarketing.com/lead-generation/b2b-lead-generation-works-not-works/?utm_source=aaILnam\">what works and what doesn\u2019t</a>.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;</span></p>\n\n\n\n<h2 class=\"wp-block-heading cb-heading-primary\" id=\"h-is-abm-right-for-my-business\">Is ABM Right For My Business?</h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Switching on full ABM-mode will not necessarily guarantee that your business will always make a sale, but there has been enough evidence of it being&nbsp;useful&nbsp;in the degree of growth in the potential revenue of a company.</span></p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp;</span></p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-it-s-better-to-be-efficient-with-your-resources-than-to-have-them-scattered-around-everywhere-trust-us-on-this-one\">It\u2019s better to be efficient with your resources than to have them scattered around everywhere. Trust us on this one.</h4>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s go over the basics of account-based marketing and learn how to utilize this form of marketing to maximize sales conversions and efficiency.</p>\n","protected":false},"author":9,"featured_media":26662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_callbox_draft_pusher_loaded":"yes","footnotes":""},"categories":[178],"tags":[1976,1936,1065],"class_list":["post-26661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","tag-account-based-marketing","tag-data-driven-marketing","tag-targeted-marketing"],"acf":{"cb_acf_post_contact_cta":"","cb_acf_post_contact_desc":"","contact_utm":"","contact_utm_button":"","cb_acf_post_offer_type":"ebook","cb_acf_post_offer":[24917],"cb_acf_guest_post":{"author_avatar":"","author_bio":""},"featured_case_study":"","blog_faq":{"title":"","faq_list":null},"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":"","video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"top_level_page":false,"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":null},"card_2":{"title":"","description":"","button":null},"card_3":{"title":"","description":"","button":null},"card_4":{"title":"","description":"","button":null}}},"leadgen_apac":false,"leadgen_au":false,"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":""},"cb_acf_testimonial":"","cb_regional_pages":null,"cb_acf_ctas":{"contact_form":"","banner_image":"","goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":"","alt_post_excerpt":"","alt_post_image_url":""},"form_redirect_url":"","cb_banner_announcement":null,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb"},"yoast_head":"","yoast_head_json":{"title":"How does Account-based Marketing Give back the Highest ROI?","description":"Expand your learnings about Account-based Marketing to make your pipeline still burning and get the pitch and tempo of your sales. Lit it up!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/growth-hacking/account-based-marketing-delivers-highest-roi/","og_locale":"en_US","og_type":"article","og_title":"How does Account-based Marketing Give back the Highest ROI?","og_description":"Expand your learnings about Account-based Marketing to make your pipeline still burning and get the pitch and tempo of your sales. Lit it up!","og_url":"https://mercurylabsmarketing.com/growth-hacking/account-based-marketing-delivers-highest-roi/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_author":"https://www.facebook.com/rbecca.matias","article_published_time":"2018-07-05T12:00:42+00:00","article_modified_time":"2026-04-23T11:59:53+00:00","og_image":[{"width":800,"height":352,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2018/07/Account-based-Marketing-Why-It-Delivers-the-Highest-ROI.jpg","type":"image/jpeg"}],"author":"Rebecca Matias","twitter_card":"summary_large_image","twitter_title":"How does Account-based Marketing Give back the Highest ROI?","twitter_description":"Expand your learnings about Account-based Marketing to make your pipeline still burning and get the pitch and tempo of your sales. Lit it up!","twitter_creator":"@https://www.twitter.com/becca_matias","twitter_site":"@callboxinc","twitter_misc":{"Written by":"Rebecca Matias","Est. reading time":"4 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#article","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/"},"author":{"name":"Rebecca Matias","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775"},"headline":"Account-based Marketing: Why It Delivers the Highest ROI","datePublished":"2018-07-05T12:00:42+00:00","dateModified":"2026-04-23T11:59:53+00:00","mainEntityOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/"},"wordCount":865,"commentCount":0,"publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/07/Account-based-Marketing-Why-It-Delivers-the-Highest-ROI.jpg","keywords":["Account-Based Marketing","Data-Driven Marketing","Targeted Marketing"],"articleSection":["Growth Hacking"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#respond"]}]},{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/","name":"How does Account-based Marketing Give back the Highest ROI?","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/07/Account-based-Marketing-Why-It-Delivers-the-Highest-ROI.jpg","datePublished":"2018-07-05T12:00:42+00:00","dateModified":"2026-04-23T11:59:53+00:00","description":"Expand your learnings about Account-based Marketing to make your pipeline still burning and get the pitch and tempo of your sales. Lit it up!","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/07/Account-based-Marketing-Why-It-Delivers-the-Highest-ROI.jpg","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2018/07/Account-based-Marketing-Why-It-Delivers-the-Highest-ROI.jpg","width":800,"height":352,"caption":"Account-based Marketing: Why It Delivers the Highest ROI"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/growth-hacking/account-based-marketing-delivers-highest-roi/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Account-based Marketing: Why It Delivers the Highest ROI"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/",""]},{"@type":"Person","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/person/016785973ca6dd662e4fb69361911775","name":"Rebecca Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","url":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","contentUrl":"https://secure.gravatar.com/avatar/7a0f51f86f8b8079ad9a5bda0883cefa3069e954d30ba41117bb8968a3b861f5?s=96&r=g","caption":"Rebecca Matias"},"description":"Rebecca Matias is Mercury Labs's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.","sameAs":["https://mercurylabsmarketing.com","https://www.facebook.com/rbecca.matias","https://www.linkedin.com/in/rebecca-matias-callbox-usa","https://x.com/https://www.twitter.com/becca_matias"],"url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/author/rebecca/"}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/26661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/9"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=26661"}],"version-history":[{"count":24,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/26661/revisions"}],"predecessor-version":[{"id":121801,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/posts/26661/revisions/121801"}],"acf:post":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/24917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/26662"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=26661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=26661"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=26661"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}